Lifecycle Marketing Manager | AlterMe | Lehi, UT (in-person preferred, remote US considered)

AlterMe; Spring Branch (TX); Remote; USD 90,000 - 150,000; Full time

Job summary

AlterMe is seeking a Lifecycle Marketing Manager to drive revenue through lifecycle, CRM, and retention programs. You will build and optimize journeys in Braze, write high-converting copy, and leverage AI/automation to outperform traditional approaches.

This role blends hands-on execution with strategic funnel optimization. You’ll own testing roadmaps, collaborate with sales, product, and ecommerce, and push for rapid iteration.

Qualifications

• 3–7 years in lifecycle, CRM, or retention marketing at a DTC, subscription, or ecommerce business.
• Experience with a modern marketing automation platform; Braze is ideal.
• Strong performance copywriting and data-driven mindset.
• Comfort editing HTML/CSS for email and basic design tweaks in Figma.

Responsibilities

• Identify and fix the biggest revenue leaks in the funnel and lift conversions.
• Build journeys, trigger campaigns, QA, and launch in Braze; measure results.
• Write copy that converts and test variants to move revenue.
• Own the marketing calendar and align with sales, product, and ecommerce.

Skills

Lifecycle marketing

CRM

Retention marketing

Edit HTML/CSS for email

SQL

Copywriting

Growth hacking mindset

Tools

Braze

Iterable

Customer.io

Klaviyo

Job description

Lifecycle Marketing Manager | AlterMe | Lehi, UT (in-person preferred, remote US considered)

AlterMe is the most personalized, biology-driven fitness and health system in the world. We combine DNA, real-time biometrics from our ring wearable, with AI-driven coaching to remove the guesswork from getting in shape and staying healthy. We sell a premium product to people who are tired of generic plans and ready for something built for their biology.

Job Description

About AlterMe

AlterMe is building your personal health agent: a coach built on your biology that tells you exactly how to train, eat, and recover, everyday. It combines a DNA test, the AlterMe ring or wristband, and our patented personalization engine into one daily plan that adapts as your body responds. Every day you wake up knowing you’re progressing toward your health goals.

We're profitable, founder-funded, and growing fast, with 125,000+ DNA members. A $99 DNA test brings customers in, and our AI-assisted fitness advisors turn them into members of the full AlterMe system. In 2027 we're doubling the sales team and building our DTC marketing team from zero. This is one of the first seats on that team, and lifecycle is where the revenue gets made.

The Role

This is a revenue job first. Your primary goal is the sales that lifecycle generates: acquiring DNA customers and turning them into full members, recovering leads our advisors haven't closed, and winning back abandoned carts. Your secondary goal is keeping members engaged with their personal health agent, because engaged members stay longer and buy more. You'll have goals with your name on them, and we want you to beat them.

We're not looking for someone to manage a calendar and wait for briefs. We're looking for an operator who finds the biggest leak in the funnel, fixes it this week, measures the result, and moves on to the next one. You'll build the journeys, write the copy, edit the creative, pull the data, and run the tests yourself, using AI to move at a pace a traditional team can't.

If that sounds exhausting, this isn't the role. If it sounds fun, keep reading.

What the Work Looks Like

Find and fix the biggest revenue leaks. Lift booking and show rates for walkthrough calls, nurture leads between advisor calls, recover no-shows, and re-engage cold pipeline. Lift conversion without lifting CAC.

Recover ecommerce revenue. Build and optimize abandoned cart, checkout, and browse recovery flows for our entry SKUs, then push buyers toward the full system.

Build it yourself. Segmentation, triggers, journey logic, QA, and launch in Braze. You build journeys, you don't write briefs for someone else to build them.

Write copy that converts. Listen to sales calls, read customer reviews, talk to advisors, and study what our members actually say. Then write, test, and rewrite until revenue moves.

Edit creative without waiting. Update HTML email templates, swap modules, and resize or reformat assets in Figma or Canva. Our design team handles big brand work; you handle speed.

Test constantly. Run a weekly testing roadmap across subject lines, offers, timing, channels, and journey logic. Kill losers fast and scale winners.

Use AI as your default. Copy variants, customer research synthesis, HTML, analysis, QA. We expect you to get two to three times the output of a lifecycle marketer working the old way.

Unblock yourself. Missing data? Pull it. Tool not working? Work with the person who can fix it today. Don't wait for permission to solve a problem.

Own the marketing and promo calendar. Keep sales, product, and ecommerce aligned on what's shipping and when.

Keep members engaged. Once the revenue programs are humming, build the onboarding and engagement journeys that get members into their daily plan and keep them there.

Requirements

You're a Fit If

• You have 3 to 7 years in lifecycle, CRM, or retention marketing at a DTC, subscription, or ecommerce business.
• You can name the revenue or conversion lift you drove, by how much, and exactly what you did to get it.
• You're an expert in a modern marketing automation platform. Braze is ideal; Iterable, Customer.io, Klaviyo, or similar are fine.
• You're comfortable editing HTML and CSS for email and making basic design changes in Figma.
• You self-serve on data. SQL is a plus; at minimum you can use AI to analyze performance.
• You're a strong performance copywriter and genuinely curious about what makes people act.
• Goals energize you. You like being measured, and you like winning even more.
• You think like a growth hacker: you look for the unconventional lever, not just the standard playbook.

This Probably Isn't for You If

• You need detailed direction before you start.
• You measure success by campaigns shipped rather than results delivered.
• You'd rather wait on design than open the HTML yourself.
• You don't want a number with your name on it.

Bonus Points

• Health, wellness, fitness, or wearable experience
• Experience marketing to women 35+
• Experience supporting an inside sales motion (lead nurture, no-show recovery)
• SMS-first or conversational marketing experience

Why AlterMe

Your work shows up fast. Units per day, close rates, ecommerce revenue, and LTV. You'll see your impact in days, not quarters.

Real ownership. Real goals and the authority to go hit them.

Direct access to exec. Decisions happen in hours, not weeks. Less politics, more winning.

A product that changes lives. We help people take back control of their health at a stage of life when most products ignore them.

Competitive pay. Base, equity, and benefits. We pay well for people who perform.

Location

This role is based at our Lehi, UT headquarters. We prefer candidates who can work onsite or hybrid in Utah, and we're open to remote candidates in the US for the right person. Remote hires travel to Lehi for offsites and key planning moments.