Head of Lifecycle Marketing — AI-Driven Growth (Remote)

OhioX; United States, Northern America, Americas; Hybrid; USD 196,000 - 271,000; Full time

Benefits offered by this job

Competitive compensation

Annual equity grants

401(k) with company match

ESPP

Job summary

Upstart is hiring a Director of Lifecycle Marketing to lead strategy, performance, and evolution across its growing product portfolio. You will manage an experienced team of marketing leaders, shaping the long-term roadmap for lifecycle initiatives and partnering with Product, Analytics, and Growth to drive value.

You will own revenue-driven programs across email, push, SMS, and in-app messaging, while embedding AI and automation to boost experimentation and efficiency.

Qualifications

• 10+ years of experience in B2C Lifecycle Marketing.
• 5+ years of direct people management experience, including managers.
• 4+ years building and operating enterprise marketing automation platforms.
• Experience owning revenue-driven Lifecycle Marketing programs with targets, experimentation, and growth.
• Familiarity with AI/automation to improve lifecycle operations.

Responsibilities

• Define and execute the long-term Lifecycle Marketing strategy across products and journeys.
• Lead and develop a team of lifecycle marketing leaders with clear priorities.
• Own revenue and performance goals for Lifecycle Marketing using experiments and automation.
• Partner with Product, Analytics, Creative, Product Marketing, and Growth teams to drive customer experiences across channels.
• Establish scalable lifecycle infrastructure, governance, and measurement frameworks.

Skills

Lifecycle marketing

People management

Marketing automation

Revenue ownership

AI in marketing

Cross-functional collaboration

Education

Bachelor's degree or equivalent practical experience

Tools

Iterable

CDP tools

Job description

Upstart is hiring a Director of Lifecycle Marketing to lead strategy, performance, and evolution across its growing product portfolio. You will manage an experienced team of marketing leaders, shaping the long-term roadmap for lifecycle initiatives and partnering with Product, Analytics, and Growth to drive value.

You will own revenue-driven programs across email, push, SMS, and in-app messaging, while embedding AI and automation to boost experimentation and efficiency.