Director of Lifecycle Marketing - AI-Driven, Remote

Content Creators; United States, Northern America, Americas; Ibrido; USD 196.000 - 271.000; Tempo pieno

Descrizione del lavoro

Upstart, a digital-first lending platform, seeks a Director of Lifecycle Marketing to define and execute the long-term lifecycle strategy across its growing product portfolio and customer journeys.

You will lead a high‑performing team, own revenue and performance targets, and partner with Product, Analytics, Creative, Product Marketing and Growth to optimize email, push, SMS, in‑app messaging, and emerging channels, while advancing scalable infrastructure and AI-enabled automation.

Competenze

• Bachelor's degree or equivalent practical experience.
• 10+ years of experience in B2C Lifecycle Marketing.
• 5+ years of direct people management experience, including leading managers.
• 4+ years building and operating enterprise marketing automation platforms.
• Experience owning revenue-driven Lifecycle Marketing programs with accountability for performance targets.

Mansioni

• Define and execute the long-term Lifecycle Marketing strategy across Upstart's products and customer journeys.
• Lead and develop a high-performing team of lifecycle marketing leaders, establishing clear priorities, performance expectations, and opportunities for growth.
• Own revenue and performance goals for Lifecycle Marketing, using experimentation, optimization, and automation to improve customer engagement and business results.
• Partner closely with Product, Analytics, Creative, Product Marketing, and Growth Marketing teams to prioritize initiatives and deliver customer experiences across email, push, SMS, in-app messaging, and emerging channels.
• Establish scalable lifecycle infrastructure, governance, and measurement frameworks that support a growing portfolio of products and more complex customer journeys.
• Champion thoughtful adoption of AI and automation to improve lifecycle operations, accelerate experimentation, and increase team productivity while maintaining high quality standards.

Conoscenze

Lifecycle Marketing

People management

Marketing automation

Revenue targets

Formazione

Bachelor's degree or equivalent practical experience

Strumenti

Iterable

Descrizione del lavoro

Upstart, a digital-first lending platform, seeks a Director of Lifecycle Marketing to define and execute the long-term lifecycle strategy across its growing product portfolio and customer journeys.

You will lead a high‑performing team, own revenue and performance targets, and partner with Product, Analytics, Creative, Product Marketing and Growth to optimize email, push, SMS, in‑app messaging, and emerging channels, while advancing scalable infrastructure and AI-enabled automation.