Lifecycle Growth Marketing Lead

Adaptiva; Seattle (WA); On-site; USD 130,000 - 145,000; Full time

Benefits offered by this job

100% company-paid health insurance

Performance-based bonuses

401(k) retirement plan

Stock options

Job summary

Adaptiva is seeking a data-driven Lifecycle Marketing Manager to drive prospect and customer engagement across the entire journey. You will develop, execute, and optimize programs across email, webinars, social media, and other digital channels to grow pipeline, adoption, retention, and expansion.

This role combines email marketing, marketing automation, and AI-powered personalization to deliver measurable business results and scalable growth within our Demand Generation team.

Qualifications

• Bachelor’s degree or equivalent experience in marketing or related field.
• 5+ years in lifecycle marketing, email marketing, demand generation, marketing automation, or a similar role.
• Hands-on experience with HubSpot, Salesforce CRM, and marketing automation platforms.
• Strong knowledge of email and lifecycle marketing best practices, including audience segmentation, A/B testing, deliverability, subscription management, and performance measurement.
• Data-driven mindset with the ability to analyze campaign performance and translate insights into actionable recommendations.
• Experience creating dashboards, reporting on campaign performance, and measuring pipeline impact.
• Strong project management and organizational skills, with the ability to manage multiple campaigns and priorities simultaneously.
• Strong written and verbal communication skills, with experience developing content and messaging for diverse audiences.
• Exceptional attention to detail and commitment to quality, accuracy, and brand consistency.
• Collaborative self-starter who can build strong cross-functional partnerships and drive results. Experience marketing to enterprise IT and cybersecurity audiences preferred.

Responsibilities

• Own and optimize lifecycle marketing programs across email, webinars, social media, and other digital channels to drive engagement, pipeline growth, customer adoption, retention, and expansion.
• Plan, create, and execute high-performing campaigns, managing content calendars, production workflows, and campaign delivery from concept to launch.
• Leverage HubSpot Marketing Automation to build and optimize nurture programs, audience segmentation, personalization strategies, and customer journey workflows.
• Monitor campaign performance and develop dashboards, reports, and business reviews that provide actionable insights and recommendations.
• Execute A/B testing and continuous optimization across content, design, targeting, personalization, and send timing to improve engagement and conversion rates.
• Partner with Campaigns, Product Marketing, and Customer Marketing teams to develop and execute lifecycle strategies, nurture programs, communication cadences, and customer engagement programs.
• Design and manage end-to-end prospect and customer lifecycle journeys, ensuring seamless integration across marketing channels and effective lead progression.
• Identify opportunities to improve marketing effectiveness through data, automation, and operational efficiencies.

Skills

Lifecycle marketing

Email marketing

Marketing automation

A/B testing

Data analysis

Dashboard reporting

Cross-functional collaboration

Content planning

Education

Bachelor's degree in Marketing

Tools

HubSpot

Salesforce CRM

Marketing automation platforms

Job description

Adaptiva is seeking a data-driven Lifecycle Marketing Manager to drive prospect and customer engagement across the entire journey. You will develop, execute, and optimize programs across email, webinars, social media, and other digital channels to grow pipeline, adoption, retention, and expansion.

This role combines email marketing, marketing automation, and AI-powered personalization to deliver measurable business results and scalable growth within our Demand Generation team.