CRM Lifecycle Marketing Lead

OpenKrill; United States; Sur place; USD 110 000 - 130 000; Plein temps

Avantages offerts par ce poste

Health insurance

Flexible PTO

401k plan

Paid parental leave

Wellbeing benefits

Résumé du poste

Brigit is seeking a CRM Lifecycle Manager to shape how we talk to customers across email, push, SMS, and in‑app messaging. You will own the campaign calendar and deploy lifecycle programs that drive engagement and retention.

Collaborate with Product, Design, Data, and Brand to test ideas, measure impact, and translate results into actions. You’ll ensure campaigns, tests, and personalization are set up, deployed, and QA’d on time.

Qualifications

• 4-6+ years in email marketing, CRM, or lifecycle marketing, ideally at a DTC or consumer app company.
• Hands-on experience with a marketing automation platform like Iterable. You know how to build automated lifecycle flows, and when something breaks, you troubleshoot it and suggest a fix.
• A track record of running a full CRM calendar across multiple user segments without dropping the ball.
• A sharp eye for detail and strong follow-through. Your campaigns go out right and on time.
• A love of testing. You always have an experiment running, and you know how to read the results.
• Strong analytical skills. You set your own roadmap and KPIs and turn results into action.
• Exceptional organization and project management skills, experience managing multiple competing projects/deadlines, and strong attention to detail.
• Excellent communication skills
• Basic Figma skills are a plus.
• A creative mind and a real care for customers. You want every touchpoint to feel helpful, delightful, and on brand.
• A proactive teammate and clear communicator who's curious about new tools and ways of working.
• Comfort with basic HTML and CSS. You won't be coding emails from scratch, but you can fix a padding issue or a broken link. Handlebars experience is a plus.

Responsabilités

• Own the CRM calendar from end to end, shaping strategy and cadence across segments.
• Build email, push, SMS, and in-app journeys that connect customers with offers.
• Write briefs, coordinate creative, manage approvals, and deploy campaigns with results-based recommendations.
• Monitor performance daily and decide what to test next.
• Present campaign performance and learnings to stakeholders.
• Collaborate with Product, Design, Engineering, Data, and Brand for a cohesive experience.
• Ensure campaigns (tests, segmentation, personalization) are QA'd and deployed on time, and troubleshoot issues.

Connaissances

Email marketing

CRM systems

Lifecycle marketing

Multichannel campaigns

Analytics

Experimentation

Project management

Communication

Figma basics

HTML/CSS basics

Outils

Iterable

Handlebars

Description du poste

Brigit is seeking a CRM Lifecycle Manager to shape how we talk to customers across email, push, SMS, and in‑app messaging. You will own the campaign calendar and deploy lifecycle programs that drive engagement and retention.

Collaborate with Product, Design, Data, and Brand to test ideas, measure impact, and translate results into actions. You’ll ensure campaigns, tests, and personalization are set up, deployed, and QA’d on time.