Lifecycle Marketing Architect: Multi-Channel Campaigns

Cellular Sales; Knoxville (TN); On-site; USD 80,000 - 110,000; Full time

Job summary

Cellular Sales is seeking a Lifecycle Marketing Strategist to plan and execute customer lifecycle campaigns across email, SMS, and digital signage. This role partners with the Lifecycle Marketing Technologist to translate objectives into journeys, manage content, and coordinate cross-functional workflows that enhance customer experience and drive engagement and revenue.

The ideal candidate combines strategy, content expertise, and strong project management to deliver integrated campaigns for

Qualifications

• 4-year degree requirement and a bachelor’s in marketing, communications, business or related field.
• 5+ years of lifecycle marketing, campaign management, content strategy, or customer communications.
• Experience developing multi-channel marketing campaigns across B2C and B2B.
• Strong project management and organizational skills.
• Experience with email marketing, SMS, CRM platforms, or marketing automation.
• Proven ability to translate business objectives into campaign briefs and communications.
• Excellent written, analytical, and collaboration skills.

Responsibilities

• Plan and execute lifecycle marketing campaigns across multiple channels (email, SMS, digital signage).
• Develop campaign briefs and audience definitions with cross-functional teams.
• Translate objectives into customer communications and journeys.
• Coordinate timelines, approvals, and stakeholder engagement.
• QA promotional elements and ensure brand and regulatory compliance.
• Measure performance and optimize for engagement, retention, and revenue.

Skills

Project management

Organizational skills

Written communication

Analytical skills

Collaboration

Education

4-year degree

Bachelor’s degree in marketing/communications/business

Tools

Email marketing

SMS marketing

CRM platforms

Marketing automation tools

Job description

Cellular Sales is seeking a Lifecycle Marketing Strategist to plan and execute customer lifecycle campaigns across email, SMS, and digital signage. This role partners with the Lifecycle Marketing Technologist to translate objectives into journeys, manage content, and coordinate cross-functional workflows that enhance customer experience and drive engagement and revenue.

The ideal candidate combines strategy, content expertise, and strong project management to deliver integrated campaigns for