Lifecycle Marketing Automation Specialist

Middlesex Savings Bank; Westborough (MA); On-site; USD 63,000 - 111,000; Full time

Job summary

Middlesex Savings Bank is seeking a Marketing Automation & Campaign Specialist in Westborough, MA to design, execute, and optimize automated marketing programs across email and digital channels. You will build customer journeys, segment audiences, and drive data-driven communications through the CRM and marketing automation platform.

The role collaborates with cross-functional teams to support enterprise campaigns for consumer and business lines, and to report on performance with a focus on

Qualifications

• Bachelor's Degree in Marketing, Communications, Business, or a related field is required.
• 4-7 years of experience in marketing, digital marketing, campaign management, or marketing automation is required.
• Experience using a marketing automation platform (such as Creatio, Salesforce Marketing Cloud, HubSpot, Adobe Marketo Engage, Iterable, Braze, or similar) is required.

Responsibilities

• Marketing Automation & Customer Journey Execution: Support the design, implementation, testing, and optimization of automated marketing campaigns across email and other digital channels.
• Build and manage customer journeys, nurture campaigns, onboarding programs, and behavior-based communications within the bank's marketing automation platform.
• Develop audience segmentation strategies to deliver relevant, personalized customer experiences.
• Collaborate with internal stakeholders to identify opportunities for lifecycle marketing and automated cross-sell campaigns.
• Monitor campaign performance and continuously optimize workflows based on engagement, conversion, and business results.
• Ensure marketing automation activities comply with regulatory requirements, privacy standards, and internal governance.

Skills

Marketing Automation

Customer Journey

Campaign Management

Data-driven Marketing

A/B testing

Education

Bachelor's Degree

Tools

Creatio

Salesforce Marketing Cloud

HubSpot

Adobe Marketo Engage

Iterable

Braze

Job description

Middlesex Savings Bank is seeking a Marketing Automation & Campaign Specialist in Westborough, MA to design, execute, and optimize automated marketing programs across email and digital channels. You will build customer journeys, segment audiences, and drive data-driven communications through the CRM and marketing automation platform.

The role collaborates with cross-functional teams to support enterprise campaigns for consumer and business lines, and to report on performance with a focus on