Marketing Automation Specialist

CornerStone Technology Talent Services; Fort Worth (TX); On-site; USD 60,000 - 80,000; Full time

Job summary

A professional staffing firm is seeking a Marketing Automation Specialist to design and manage automated marketing campaigns. The role involves collaboration with marketing and sales teams to maximize engagement and drive conversions. Ideal candidates will have 3–5 years of hands-on experience with platforms like HubSpot or Marketo and a strong understanding of email marketing. The position offers a contract employment type and is located in the Fort Worth area.

Qualifications

• 3–5 years of hands-on experience with marketing automation platforms.
• Experience planning, executing, and analyzing digital marketing campaigns.
• Solid understanding of email marketing and lead nurturing.

Responsibilities

• Build and manage automated marketing campaigns.
• Ensure the right audience receives the right message through accurate segmentation.
• Monitor campaign performance and share insights.

Skills

Email marketing

Campaign automation

Lead nurturing

Analytical skills

Project management

Attention to detail

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

HubSpot

Marketo

Pardot

Iterable

Job description

Job Title: Marketing Automation Specialist

Employment Type: Direct Hire

Location: Westlake / Fort Worth, TX

Department: Marketing

Reports To: Marketing Operations Manager

About the Role

We’re looking for a Marketing Automation Specialist who enjoys building smart, data-driven campaigns and seeing measurable results. In this role, you’ll design, launch, and improve automated marketing campaigns that help attract, engage, and convert customers across their journey.

You’ll work closely with both Marketing and Sales teams, turning business goals into effective email campaigns, workflows, and automated journeys. This is a great opportunity for someone with 3–5 years of marketing automation experience who likes problem-solving, collaboration, and working in a fast-paced environment.

What You’ll Be Doing

• Build and manage automated marketing campaigns, including emails, nurture programs, and triggered workflows
• Partner with Marketing and Sales to turn business goals into effective campaign strategies
• Ensure the right audience receives the right message through accurate segmentation and testing
• Monitor campaign performance and share insights that help improve engagement and conversions
• Continuously optimize campaigns to improve results and ROI
• Follow best practices for data accuracy, compliance, and platform governance

Key Responsibilities

• Campaign Execution: Build, test, and launch automated email and digital campaigns
• Audience Management: Maintain clean data, accurate targeting, and quality checks
• Performance Reporting: Track results and provide clear, actionable insights
• Collaboration: Work cross-functionally with Marketing and Sales teams
• Platform Best Practices: Ensure campaigns follow data and compliance standards

What We’re Looking For

• Solid understanding of email marketing, lead nurturing, and campaign automation
• Strong analytical skills with the ability to explain results in simple termsli>
• Excellent attention to detail and project management skills
• A team player who collaborates well across departments
• Self-starter who adapts easily in a fast-moving environment

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 3–5 years of hands‑on experience with marketing automation platforms such as HubSpot, Marketo, Pardot, Iterable, or similar
• Experience planning, executing, and analyzing digital marketing campaigns

Seniority level

Associate

Employment type

Contract

Job function

Other

Industries

Staffing and Recruiting