Marketing Automation Specialist: Personalization & Campaigns

Manulife/John Hancock; Boston (MA); Hybrid; USD 73,000 - 122,000; Full time

Job summary

Manulife/John Hancock is seeking a Digital Marketing Automation Specialist to execute and optimize product and brand campaigns with data-driven automation in a Boston hybrid role. You will translate marketing strategy into automated journeys and personalized experiences across email and digital channels, collaborating with Product Marketing, Brand, Analytics, AI, and Technology teams.

The role emphasizes measurable outcomes, compliant operations, and hands‑on Marketo expertise, with a focus on

Qualifications

• 3–5 years of experience in marketing automation, marketing operations, or digital marketing with end‑to‑end campaign build and execution experience.
• Hands‑on experience with the Adobe Marketo platform, including behavior‑based workflows, segmentation, and triggered automation.
• Experience supporting Salesforce integrations or CRM‑connected marketing programs, with data hygiene and governance best practices.
• Strong analytical skills with campaign reporting, metrics, and performance analysis including A/B testing and optimization.
• Comfort working in regulated environments with attention to detail, compliance, and ability to translate marketing needs into technical execution.

Responsibilities

• Execute build, testing, deployment, and maintenance of automated product and brand marketing campaigns and journeys across email and digital channels.
• Support audience activation and personalization using customer attributes and behavioral signals via Marketo and data sources.
• Support integrations between marketing platforms, CRM (Salesforce), and data feeds to ensure reliable data flow and campaign execution.
• Deliver and maintain campaign‑level reporting across delivery and engagement metrics; partner with Analytics to validate measurement logic.
• Ensure campaigns adhere to standards for naming, QA, privacy, compliance, and documentation while collaborating cross‑functionally.

Skills

Adobe Marketo

Salesforce integration

Data analytics

Email design

Marketing automation

Tools

Marketo

Salesforce CRM

Adobe CDP

Data lake

HTML/CSS

Job description

Manulife/John Hancock is seeking a Digital Marketing Automation Specialist to execute and optimize product and brand campaigns with data-driven automation in a Boston hybrid role. You will translate marketing strategy into automated journeys and personalized experiences across email and digital channels, collaborating with Product Marketing, Brand, Analytics, AI, and Technology teams.

The role emphasizes measurable outcomes, compliant operations, and hands‑on Marketo expertise, with a focus on