Lifecycle Marketing Lead: Data-Driven Nurture & Growth

Remote; San Francisco (CA); Remote; USD 90,000 - 140,000; Full time

Job summary

Heard is looking for an experienced Lifecycle Marketer to design and manage data-driven lifecycle programs. You will orchestrate multi-channel communications, guiding prospects and customers through the funnel and optimizing engagement to drive revenue growth and retention.

You'll work with the Head of Marketing, Content, and Partnerships to run mid-funnel campaigns, own lifecycle programs, and support sales conversion.

Qualifications

• 2-4 years of lifecycle marketing experience
• Proven track record with email, SMS, and push
• Experience with data-driven optimization and segmentation
• Familiarity with analytics tools (Amplitude/Looker)
• Strong written and verbal communication, collaboration
• Nice-to-have: HTML/CSS basics, fintech/B2B SaaS familiarity

Responsibilities

• Manage all engagement and nurture campaigns across channels
• Segment audiences, optimize cadence, and manage lead flow
• Collaborate with growth, marketing, partnerships, and sales teams
• Support product launches, webinars, and co-branded campaigns
• Develop targeted nurture sequences for different segments
• Generate data-driven hypotheses and measure impact
• Lead onboarding and re-engagement initiatives
• Conduct A/B tests on key email elements and metrics

Skills

Lifecycle marketing

Email marketing

SMS marketing

Push notifications

Campaign optimization

Data-driven decision making

A/B testing

Cross-functional collaboration

Tools

Customer.io

Amplitude

Looker

HTML/CSS

Job description

Heard is looking for an experienced Lifecycle Marketer to design and manage data-driven lifecycle programs. You will orchestrate multi-channel communications, guiding prospects and customers through the funnel and optimizing engagement to drive revenue growth and retention.

You'll work with the Head of Marketing, Content, and Partnerships to run mid-funnel campaigns, own lifecycle programs, and support sales conversion.