Lifecycle Marketing Ops Pro: Automation & Growth

Sword; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Sword Health is seeking a Lifecycle Marketing Operations Specialist to own data-driven marketing execution. You will build and deploy campaigns across email, SMS, push, in-app and direct mail, while QA-ing and optimizing for scale.

Collaborate with Growth, Data, Product, Engineering and Marketing to align launches with overall strategy. Ideal candidates have 2+ years in lifecycle/marketing operations, knowledge of HTML/CSS for mobile-first emails, and experience with major marketing platforms.

Qualifications

• Minimum 2 year experience in Lifecycle/Marketing Operations.
• Experience with omni-channel messaging across email, push, SMS, in-app and direct mail.
• HTML/CSS coding for mobile-first email templates.
• Strong understanding of email clients and their limitations.
• Experience with scripting languages and data-driven campaigns.

Responsibilities

• Manage day-to-day campaign production, QA, execution, reporting & optimization.
• Own implementation of automated journeys and blast campaigns across channels.
• Collaborate across Growth, Data, Product, Engineering and Marketing to launch communications.
• Maintain Marketing Operations standards and QA prior to deployment.
• Monitor multiple campaigns and optimize to meet timelines and expectations.
• Identify issues pre- and post-launch and solve with stakeholders.
• Code email templates with Handlebars, Liquid or similar languages.
• Improve operational processes for efficiency and scalability.
• Develop data-driven insights and KPIs to guide optimization.
• Coordinate data pipelines for real-time updates and triggers.

Skills

Marketing automation

Omni-channel messaging

HTML/CSS

Scripting languages

Lifecycle marketing

Tools

Iterable

Braze

Salesforce Marketing Cloud

Cordial

Marketo

Job description

Sword Health is seeking a Lifecycle Marketing Operations Specialist to own data-driven marketing execution. You will build and deploy campaigns across email, SMS, push, in-app and direct mail, while QA-ing and optimizing for scale.

Collaborate with Growth, Data, Product, Engineering and Marketing to align launches with overall strategy. Ideal candidates have 2+ years in lifecycle/marketing operations, knowledge of HTML/CSS for mobile-first emails, and experience with major marketing platforms.