Lifecycle Growth Lead - Data-Driven & Equity

Applied Labs; Boston (MA); On-site; USD 100,000 - 150,000; Full time

Job summary

WHOOP is seeking a Lifecycle Marketing Lead - Growth to own lifecycle strategies for Apparel & Accessories, Refer a Friend, and the promotional calendar. You will analyze performance data, form hypotheses, and translate insights into scalable campaigns across email, SMS, and in-app channels.

You will lead test-and-learn cycles, collaborate cross-functionally, and drive measurable business impact by turning member insights into action in a fast-paced, data-driven environment in Boston.

Qualifications

• 4+ years of experience in lifecycle, CRM, retention, or growth marketing with measurable impact.
• Experience developing multi-channel lifecycle strategies across email, SMS, and in-app.
• Strong analytical skills turning data and insights into strategies, experiments, and decisions.
• Experience with segmentation, personalization, experimentation, and CRM program development.
• Member-centric, growth-oriented mindset—curious, creative, entrepreneurial.
• Technical fluency with CRM and marketing tech and lifecycle measurement; Experience with Iterable/Amplitude/Hightouch is a plus.
• Strong cross-functional collaboration and ability to own multiple programs end-to-end.
• Experience in subscription, e-commerce, or consumer tech is a plus.

Responsibilities

• Own lifecycle strategy and performance for Apparel & Accessories, driving discoverability, cross-sell, repeat purchases, and incremental bookings.
• Own the Refer a Friend lifecycle strategy, testing opportunities to boost awareness, participation, and referrals.
• Lead the lifecycle promotional calendar across channels, balancing growth with member experience.
• Translate member behavior and data into strategies, experiments, and growth opportunities.
• Own the test-and-learn cycle from hypothesis to measurement and scale/iterate decisions.
• Develop coordinated experiences across email, SMS, in-app, and other owned channels throughout the journey.
• Partner with Growth, Marketing, Creative, Analytics, and Commercial teams to launch high-impact lifecycle initiatives.

Skills

Lifecycle marketing

Growth marketing

Multichannel

Data-driven

Experimentation

CRM

Personalization

Cross-functional

Tools

Iterable

Amplitude

Hightouch

Job description

WHOOP is seeking a Lifecycle Marketing Lead - Growth to own lifecycle strategies for Apparel & Accessories, Refer a Friend, and the promotional calendar. You will analyze performance data, form hypotheses, and translate insights into scalable campaigns across email, SMS, and in-app channels.

You will lead test-and-learn cycles, collaborate cross-functionally, and drive measurable business impact by turning member insights into action in a fast-paced, data-driven environment in Boston.