Lifecycle Marketing Architect — HubSpot Leader

PVH (Tommy Hilfiger/Calvin Klein); Boca Raton (FL); Ibrido; USD 90.000 - 120.000; Tempo pieno

Vantaggi offerti da questo lavoro

Full medical, dental, and vision

Company-matching 401(k)

Paid time off and holidays

Work-from-home Fridays

Descrizione del lavoro

LendingOne is seeking a lifecycle marketer to own end-to-end programs across core lending and partnerships. You will define audiences, craft copy, design sequencing, and report on performance, influencing strategy and segmentation decisions that drive engagement and pipeline impact.

You will partner with sales and channel teams, ensuring timing and messaging land at the right moment. The role emphasizes data-driven decisions and compliance in a regulated environment.

Competenze

• 4–6 years in lifecycle, email, or marketing automation
• Financial services or lending experience a meaningful plus
• Deep HubSpot fluency and attribution reporting
• Strong segmentation based on behavioral data
• Experience supporting multiple business units and stakeholders
• Data-focused with strong copy to drive conversions
• Comfort in a regulated environment with compliance review

Mansioni

• Own end-to-end lifecycle programs from audience definition to performance reporting
• Design segmentation across a multi-persona database and multiple loan types
• Create dedicated nurture flows for partnerships and co-branded sequences
• Build campaign architecture in HubSpot with scalable workflows and lists
• Establish reporting tying email performance to pipeline
• Collaborate with sales, BD, and partners to target moments in conversations

Conoscenze

Lifecycle marketing

Email marketing

Segmentation

Data-driven decisions

Cross-functional collaboration

Strumenti

HubSpot

Excel/Sheets

Descrizione del lavoro

LendingOne is seeking a lifecycle marketer to own end-to-end programs across core lending and partnerships. You will define audiences, craft copy, design sequencing, and report on performance, influencing strategy and segmentation decisions that drive engagement and pipeline impact.

You will partner with sales and channel teams, ensuring timing and messaging land at the right moment. The role emphasizes data-driven decisions and compliance in a regulated environment.