Lifecycle Marketing & Automation Lead

MyFundedFutures; Plano (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

My Funded Futures is seeking a Lifecycle Marketing & Automation Manager to own hands-on lifecycle campaigns and loyalty initiatives. You’ll architect automated journeys, optimize engagement across onboarding, activation, and retention, and connect marketing platforms to drive better business results within HubSpot and beyond.

You’ll collaborate with Product, Engineering, and Analytics to ensure data quality, scalable processes, and measurable impact as the company grows in the fintech space.

Qualifications

• 3–5+ years in lifecycle marketing, marketing automation, CRM marketing, or ops.
• Hands-on HubSpot Marketing Hub experience with campaigns, workflows, segmentation, reporting.
• Proven record of automated customer journeys across lifecycle stages.
• Experience with marketing tech integrations and data flows.
• Strong email marketing, segmentation, personalization, and engagement strategies.
• Ability to translate objectives into campaigns, workflows, and technical solutions.
• Analytical mindset with ability to evaluate performance and optimize.
• Detail-oriented, with ability to manage multiple priorities in a fast-paced environment.
• Collaborates across Marketing, Product, Engineering, and Analytics.

Responsibilities

• Build, execute, and optimize lifecycle marketing campaigns across email and channels.
• Develop automated journeys for onboarding, activation, engagement, retention, loyalty, and re-engagement.
• Identify opportunities to improve experiences and performance via triggers, personalization, segmentation, and automation.
• Translate business objectives into actionable lifecycle campaigns with leadership.
• Monitor performance and suggest improvements based on behavior and results.

Skills

Lifecycle marketing

HubSpot

Marketing automation

Data integrations

Email marketing

Campaign optimization

Cross-functional collaboration

Analytics

Tools

HubSpot

Braze

SendGrid

GA4

Job description

My Funded Futures is seeking a Lifecycle Marketing & Automation Manager to own hands-on lifecycle campaigns and loyalty initiatives. You’ll architect automated journeys, optimize engagement across onboarding, activation, and retention, and connect marketing platforms to drive better business results within HubSpot and beyond.

You’ll collaborate with Product, Engineering, and Analytics to ensure data quality, scalable processes, and measurable impact as the company grows in the fintech space.