Lifecycle Marketing Architect for Student Loans

Juno; Houston (TX); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Dental & vision

Performance bonus

Job summary

Juno is seeking a Lifecycle Marketing Manager to own member communications across products, reaching 290,000+ members. You will turn data about borrowers into targeted messages at key moments in their borrowing cycle, and prove outcomes with measurement.

You will build high-volume campaigns (email and SMS), develop segmentation strategies, and collaborate with product teams to ship a compliant, scalable program. AI tools should accelerate work while ensuring accuracy.

Qualifications

• 1–3+ years in lifecycle/CRM marketing, marketing operations, growth, or similar analytical roles.
• Hands-on experience with an ESP (e.g., Customer.io, MailChimp, Klaviyo, HubSpot).
• Comfort with data, ability to read funnels, segment audiences, and derive results.

Responsibilities

• Own lifecycle execution end-to-end: build and ship email and SMS campaigns.
• Learn the product and data model to enable accurate segmentation and personalization at scale.
• Define audiences by vertical, school, stage, loan status, and timing to reduce mis-scoping.
• Coordinate with product lines to calendar campaigns and align goals.
• Report campaign results including opens, clicks, applications started/completed, and loans funded.
• Run experiments on subject lines, timing, sequencing, and offers; document learnings.

Skills

Lifecycle marketing

Email campaigns

SMS campaigns

Segmentation

Personalization

Data analysis

SQL (basic)

ESP tools familiarity

AI fluency

Tools

Customer.io

MailChimp

Klaviyo

HubSpot

Job description

Juno is seeking a Lifecycle Marketing Manager to own member communications across products, reaching 290,000+ members. You will turn data about borrowers into targeted messages at key moments in their borrowing cycle, and prove outcomes with measurement.

You will build high-volume campaigns (email and SMS), develop segmentation strategies, and collaborate with product teams to ship a compliant, scalable program. AI tools should accelerate work while ensuring accuracy.