Lifecycle Marketing Architect for Growth & Retention

Pcci; Pensacola (FL); On-site; USD 70,000 - 90,000; Full time

Job summary

An educational institution in Pensacola, Florida, is seeking a Lifecycle Marketing Manager. The role involves guiding marketing strategies to enhance customer engagement and retention across all stages of the customer journey. Ideal candidates will have a Bachelor's degree and over two years of lifecycle marketing experience. The position emphasizes data-driven marketing strategies and personal communication. Ideal candidates should align with the institution's biblical values and mission.

Qualifications

• 2+ years in lifecycle marketing experience required.
• Ideal candidates should possess strong multitasking and interpersonal skills.
• Ability to analyze customer journey and optimize retention strategies.

Responsibilities

• Develop and implement lifecycle marketing strategies focused on customer retention.
• Map and analyze customer journey for improved satisfaction and engagement.
• Track, measure, and report on retention metrics and campaign effectiveness.

Skills

Communication

Customer Lifetime Value

Customer Relationship Management (CRM) System

Data-Driven Decision Making

Marketing Automation Platforms

Problem Solving

Education

Bachelor's Degree

Job description

An educational institution in Pensacola, Florida, is seeking a Lifecycle Marketing Manager. The role involves guiding marketing strategies to enhance customer engagement and retention across all stages of the customer journey. Ideal candidates will have a Bachelor's degree and over two years of lifecycle marketing experience. The position emphasizes data-driven marketing strategies and personal communication. Ideal candidates should align with the institution's biblical values and mission.