Lifecycle Growth Manager - Product-Led Retention

DeleteMe; Boston (MA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Comprehensive health benefits

Flexible work schedule

Generous 401(k) matching

20 days paid time off

Childcare expense reimbursement

Fitness and cell phone reimbursement

Job summary

A leading privacy protection firm is seeking a Lifecycle Marketing Manager in Boston to enhance consumer retention and engagement across the customer lifecycle. This pivotal role involves creating impactful lifecycle strategies involving email and in-app communications while collaborating closely with Product and Engineering teams. The ideal candidate will have a strong background in lifecycle marketing, data analytics, and project management. Comprehensive health benefits and generous PTO are offered.

Qualifications

• Minimum of 6+ years in lifecycle marketing or product-led growth roles.
• Strong track record in marketing integration with product teams.
• Expertise in email deliverability and compliance standards.

Responsibilities

• Own lifecycle strategy from onboarding to retention.
• Collaborate with Product and Engineering for user engagement.
• Improve email deliverability and campaign performance.

Skills

Lifecycle marketing expertise

Cross-functional collaboration

Data analysis and segmentation

Email deliverability knowledge

Project management

Tools

Braze

Iterable

Customer.io

Job description

A leading privacy protection firm is seeking a Lifecycle Marketing Manager in Boston to enhance consumer retention and engagement across the customer lifecycle. This pivotal role involves creating impactful lifecycle strategies involving email and in-app communications while collaborating closely with Product and Engineering teams. The ideal candidate will have a strong background in lifecycle marketing, data analytics, and project management. Comprehensive health benefits and generous PTO are offered.