Lifecycle Growth Architect (Hybrid/Remote)

Lands' End; New York (NY); Hybrid; USD 80,000 - 120,000; Full time

Benefits offered by this job

Paid time off

Health benefits

Dental and vision benefits

Job summary

A leading retail company is seeking a Lifecycle Marketing Manager to define and optimize customer lifecycle strategies that enhance loyalty and repeat purchases. This role requires collaboration with various teams to execute personalized programs, improve customer value metrics, and lead a high-performing team. Candidates should have 5-8 years of lifecycle marketing experience and a relevant degree. The position offers a hybrid work environment with a competitive salary ranging from $80,000 to $120,000.

Qualifications

• 5-8+ years of experience in lifecycle marketing, CRM, or retention strategy.
• Familiarity with data privacy regulations (CCPA, GDPR).
• Experience with experimentation frameworks.

Responsibilities

• Define and execute data-driven lifecycle strategies.
• Drive measurable improvements in customer value KPIs.
• Oversee CRM and automation platforms.

Skills

Lifecycle marketing

Customer segmentation

Predictive modeling

Data analysis

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

A leading retail company is seeking a Lifecycle Marketing Manager to define and optimize customer lifecycle strategies that enhance loyalty and repeat purchases. This role requires collaboration with various teams to execute personalized programs, improve customer value metrics, and lead a high-performing team. Candidates should have 5-8 years of lifecycle marketing experience and a relevant degree. The position offers a hybrid work environment with a competitive salary ranging from $80,000 to $120,000.