Senior Lifecycle Marketing Leader: Growth & Retention

Knack Solutions; Chicago (IL); On-site; USD 90,000 - 120,000; Full time

Job summary

A dynamic marketing firm in Chicago is seeking a Sr. Manager, Lifecycle Marketing to lead efforts aimed at enhancing member experience across key touchpoints. This role involves developing data-driven strategies and managing a marketing team. The ideal candidate has a strong background in digital marketing, CRM, and excels in a fast-paced, collaborative environment. An MBA is preferred but not mandatory. The position is on-site and offers the chance to significantly impact member loyalty and retention.

Qualifications

• Minimum 5 years of experience in digital marketing, preferably B2C and B2B.
• Experience with marketing automation, CRM, and mobile marketing required.
• Familiarity with Agile frameworks is a plus.

Responsibilities

• Build and manage a team for growth and engagement.
• Identify strategies for channel optimization.
• Develop communications plans that inspire action.
• Drive member activation and engagement.
• Work with creative teams on campaign execution.
• Use analytics to inform multi-channel strategies.
• Partner with various teams to achieve results.
• Lead and coach marketing strategists.

Skills

Digital marketing

SEO

SEM

Marketing automation

CRM

Analytical skills

Strong communication skills

Project management

Education

Bachelor's degree in marketing, business, technology, design, or related field

MBA preferred

Job description

A dynamic marketing firm in Chicago is seeking a Sr. Manager, Lifecycle Marketing to lead efforts aimed at enhancing member experience across key touchpoints. This role involves developing data-driven strategies and managing a marketing team. The ideal candidate has a strong background in digital marketing, CRM, and excels in a fast-paced, collaborative environment. An MBA is preferred but not mandatory. The position is on-site and offers the chance to significantly impact member loyalty and retention.