Lifecycle Marketing Architect: Growth & Retention

HURRDAT LLC; Omaha (NE); On-site; USD 65,000 - 100,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Parental Leave

Employee Discounts

401(k) Plan

Time Off Policy

Job summary

Hurrdat is seeking a Lifecycle Marketing Strategist to design and optimize communications programs that guide business customers through onboarding and ongoing engagement, helping them realize sustained value from digital products and services.

The role focuses on mapping journeys, personalizing content, and coordinating automated communications with human outreach, while partnering with product, data, and content teams to scale effective programs across channels.

Qualifications

• Demonstrated experience designing and improving lifecycle, CRM, retention, or marketing automation programs.
• Experience owning a program from audience insight and strategy through launch, measurement, and iteration.
• Strong understanding of segmentation, behavioral triggers, dynamic content, personalization, and experimentation.
• Ability to turn complex customer journeys into clear, useful communications, with strong writing and editorial judgment.

Responsibilities

• Map customer journeys from discovery to conversion, onboarding, engagement, and reactivation.
• Create educational and nurturing experiences and coordinate automated communications with personal outreach.
• Define how content and timing adapt to preferences and journey stage; set rules for transitions between sequences.
• Partner with cross-functional teams to develop reusable content for personalized campaigns at scale.
• Design onboarding programs and ongoing experiences to help customers reach milestones and realize value.
• Identify signs of stalled adoption and develop interventions with customer-facing teams.
• Lead program launches across content, configuration, testing, QA, and measurement.
• Evaluate messaging and automation solutions for personalization and integrations.

Skills

Lifecycle Marketing

CRM

Marketing Automation

Segmentation

Content Personalization

Job description

Hurrdat is seeking a Lifecycle Marketing Strategist to design and optimize communications programs that guide business customers through onboarding and ongoing engagement, helping them realize sustained value from digital products and services.

The role focuses on mapping journeys, personalizing content, and coordinating automated communications with human outreach, while partnering with product, data, and content teams to scale effective programs across channels.