Lifecycle Marketing Lead: Activation & Retention

C2 Education; Johns Creek (GA); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Job summary

A leading education organization is seeking a Lifecycle Marketing Manager in Johns Creek, GA. You will design and optimize marketing campaigns to enhance customer journeys and drive retention. The ideal candidate has extensive lifecycle marketing experience, particularly in education, and is proficient with marketing automation tools. This full-time role offers the opportunity to significantly impact conversion and retention metrics across the organization.

Qualifications

• 5+ years of experience in lifecycle, CRM, or retention marketing.
• Expertise in cross-channel campaign management.
• Strong analytical skills for reporting on funnel metrics.

Responsibilities

• Design and execute multi-channel lead activation campaigns.
• Manage customer communications across multiple channels.
• Oversee lead journey ensuring seamless experiences.

Skills

Lifecycle marketing expertise

Data analysis

Cross-channel campaign management

Marketing automation platforms

Communication skills

Education

Bachelor’s degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Microsoft Power BI

Job description

A leading education organization is seeking a Lifecycle Marketing Manager in Johns Creek, GA. You will design and optimize marketing campaigns to enhance customer journeys and drive retention. The ideal candidate has extensive lifecycle marketing experience, particularly in education, and is proficient with marketing automation tools. This full-time role offers the opportunity to significantly impact conversion and retention metrics across the organization.