Lifecycle Marketing Architect: Braze Journeys & Winback

PR Girl Manifesto; Los Angeles (CA); Hybrid; USD 110,000 - 160,000; Full time

Job summary

Apex Systems, Inc. in Los Angeles, CA is seeking a Lifecycle Marketing Manager to lead evaluation and optimization of player-facing communications across email, in-game messaging, SMS, and related channels.

The role focuses on building a refreshed evergreen onboarding, engagement, retention, and winback journeys, aligning campaigns with the core interactive experience and collaborating with product and studios. Hybrid work model.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Proven track record of managing lifecycle campaigns from brief to deployment.
• Experience configuring Braze canvases, segments, triggers, and personalization.

Responsibilities

• Analyze current campaigns and audience segmentation to identify optimization opportunities.
• Build and implement refreshed evergreen journeys for onboarding, engagement, retention, and winback.
• Collaborate with product and production studios to align campaigns with the interactive experience.
• Manage lifecycle campaigns from brief development through deployment with timelines and stakeholder alignment.
• Configure audience segments, entry triggers, and canvas journeys in Braze.
• Quality assure campaign copy, assets, targeting, and journey logic before deployment.
• Partner with analytics to establish a scorecard-based measurement framework for performance.

Skills

Braze

Lifecycle marketing

Email campaigns

Personalization

Education

Bachelor's degree

Tools

Movable Ink

Wrike

Liquid logic

Job description

Apex Systems, Inc. in Los Angeles, CA is seeking a Lifecycle Marketing Manager to lead evaluation and optimization of player-facing communications across email, in-game messaging, SMS, and related channels.

The role focuses on building a refreshed evergreen onboarding, engagement, retention, and winback journeys, aligning campaigns with the core interactive experience and collaborating with product and studios. Hybrid work model.