Lifecycle Marketing Lead: Player Journeys & Braze

Apex Systems; Los Angeles (CA); Hybrid; USD 110,000 - 140,000; Full time

Job summary

Everforth Apex seeks a Lifecycle Marketing Manager in Los Angeles (Hybrid) to evaluate and optimize player communications across email, in-game messaging, SMS, and other channels. You will analyze existing programs, map journeys, and establish scalable frameworks to guide future campaigns.

You’ll own end-to-end lifecycle initiatives from brief to deployment, configure Braze canvases, segments, and triggers, and partner with analytics to build a standardized performance scorecard.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Proven track record of managing lifecycle marketing campaigns from strategy to deployment.
• Experience configuring Braze Canvas journeys, segments, triggers, and personalization.

Responsibilities

• Analyze programs, audiences, messaging, and channel mixes to identify optimization opportunities.
• Build refreshed evergreen onboarding, engagement, retention, and winback journeys.
• Collaborate with product and production studios to ensure campaign alignment with the core interactive experience.
• Manage lifecycle campaigns from creative brief development and copywriting through deployment, maintaining timelines and stakeholder alignment.
• Configure audience segmentation, entry triggers, personalization logic, and canvas journeys within Braze.
• Perform comprehensive QA on campaign copy, assets, audience targeting, deliverability, and journey logic prior to deployment.
• Partner with analytics to establish a standardized scorecard-style measurement framework.

Skills

Lifecycle marketing

Campaign optimization

Audience segmentation

Personalization

Liquid logic

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Braze

Wrike

Movable Ink

Job description

Everforth Apex seeks a Lifecycle Marketing Manager in Los Angeles (Hybrid) to evaluate and optimize player communications across email, in-game messaging, SMS, and other channels. You will analyze existing programs, map journeys, and establish scalable frameworks to guide future campaigns.

You’ll own end-to-end lifecycle initiatives from brief to deployment, configure Braze canvases, segments, and triggers, and partner with analytics to build a standardized performance scorecard.