Lifecycle Marketing Maestro - Hybrid & Global Campaigns

PlayStation; San Mateo (CA); Hybrid; USD 96,000 - 144,000; Full time

Benefits offered by this job

Medical, dental, vision

Matching 401(k)

Paid time off

Wellness program

Employee discounts for Sony products

Job summary

Sony Interactive Entertainment in San Mateo, CA, hybrid role, seeks a Lifecycle Marketing Specialist to lead end-to-end lifecycle campaigns across email, mobile and on-console channels.

You will collaborate with Creative Studio, Data Science, Audience & Measurement and Marketing teams to deliver personalized journeys at scale, driving engagement and revenue while leveraging Salesforce Marketing Cloud and related tools.

Qualifications

• Educated to degree level in a related field such as Business, Marketing and a strong academic record.
• 3+ years of proven experience in B2C marketing, customer lifecycle management, engagement marketing.
• Experience building Lifecycle Marketing program support for Live Service games is desirable.
• Highly organized - able to handle a full workload and progress multiple ambitious projects simultaneously thanks to your skill and work ethic.
• Passionate about the customer—you look at quantitative and qualitative consumer insights to make decisions and recommend improvements.
• Strong communicator who comfortable briefing Creatives, Analysts, Engineers, Legal and management.
• Strong analytical and quantitative skills with a consistent track record in data-based decision making.
• Innovative and constantly exploring new ways of doing things and challenging the status quo.
• Sophisticated communicator with excellent influencing skills.
• Experience in Salesforce Marketing Cloud, Journey Builder, and Interactive Studio or equivalent ESP.
• Excellent interpersonal skills with expertise and integrity that will earn respect and trust with internal team members and external vendors.
• Experienced in establishing relationships and operating compassionately across cultures.

Responsibilities

• Build, configure, test, QA and launch multi-channel campaigns and automated journeys directly within campaign management tools for Live Service and franchise software titles across email, mobile and on-console messaging channels.
• Partner closely with senior lifecycle marketing leads to translate strategies and campaign blueprints into high-quality campaigns, moving efficiently from brief through build, approval and launch.
• Plan campaigns based on existing campaign blueprints, and collaborate with team to iterate and improve on prior campaign structures.
• Operate with agility in a fast-moving live-service environment, adapting campaign plans, journeys and priorities in response to game updates, player behavior, business needs and emerging opportunities.
• Lean into automation and trigger-based messaging, spotting opportunities to scale our lifecycle programs.
• Collaborate with team to drive ‘Player Centricity’ through models, content and player insights to achieve 1:1 personalization at scale across the channel mix.
• Analyze campaigns and journeys to understand the performance of these activities and build on the results for the next iteration. Share these results back to the business with clear insights and opportunities.
• Collaborate on test and learn strategy to optimize campaigns; feeding all insights gained back into a continuous process of testing and refinement.
• Keep a pulse on the lifecycle marketing landscape, seek and understand emerging trends, technologies and innovation to provide ongoing learning for the marketing organization.

Skills

Lifecycle marketing

B2C marketing

Customer insights

Analytical skills

Communication

Education

Degree in Business or Marketing

Tools

Salesforce Marketing Cloud

Journey Builder

Interactive Studio

Job description

Sony Interactive Entertainment in San Mateo, CA, hybrid role, seeks a Lifecycle Marketing Specialist to lead end-to-end lifecycle campaigns across email, mobile and on-console channels.

You will collaborate with Creative Studio, Data Science, Audience & Measurement and Marketing teams to deliver personalized journeys at scale, driving engagement and revenue while leveraging Salesforce Marketing Cloud and related tools.