Lifecycle Marketing Architect (Hybrid — SFMC Pro)

Method Recruiting, a 3x Inc. 5000 company; Berkeley (CA); Hybrid; USD 95,000 - 115,000; Full time

Benefits offered by this job

Comprehensive medical, dental, and vis

401(k) with company match

Generous paid time off

Trip discounts and employee perks

Job summary

Backroads is seeking a highly technical CRM & Lifecycle Marketing Specialist to support the development, execution, and optimization of nurture campaigns across the guest journey. The role emphasizes building automated email journeys, segmentation, and high-quality deployment across SFMC and related platforms.

You will partner with marketing, analytics and technical teams to ensure data integrity, testing discipline and personalised experiences, with 4 days in-office and 1 day work-from-home.

Qualifications

• Minimum 4 years in CRM, lifecycle marketing or digital engagement.
• Hands-on Salesforce Marketing Cloud expertise including Journey Builder and Email Studio.
• Experience with audience segmentation, personalization and testing.
• Strong technical proficiency in HTML/CSS/AMPscript and data extensions.

Responsibilities

• Build, execute and maintain automated nurture campaigns across guest lifecycle.
• Develop multi-step journeys in Salesforce Marketing Cloud with segmentation and decision splits.
• Translate briefs into audience strategy and campaign logic using CRM data.
• Execute email campaigns from build to deployment with QA and approvals.
• Implement personalization and dynamic content using data-driven rules.
• Own campaign QA, testing, and optimization including A/B tests.
• Collaborate with marketing, analytics, CRM and technical teams for data integration.

Skills

CRM strategy

Lifecycle marketing

Email marketing

SQL

Data-driven personalisation

Campaign testing

Tools

Salesforce Marketing Cloud

Journey Builder

Email Studio

Automation Studio

AMPscript

Job description

Backroads is seeking a highly technical CRM & Lifecycle Marketing Specialist to support the development, execution, and optimization of nurture campaigns across the guest journey. The role emphasizes building automated email journeys, segmentation, and high-quality deployment across SFMC and related platforms.

You will partner with marketing, analytics and technical teams to ensure data integrity, testing discipline and personalised experiences, with 4 days in-office and 1 day work-from-home.