Lifecycle Marketing Architect — HubSpot & Multi-Channel Growth

Applied Labs; Plano (TX); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work schedule

Professional development stipend

Health & Wellness benefits

Weekly office breakfast and employee福利

Job summary

European Wax Center is seeking a Lifecycle Marketing Manager to own the guest journey from first visit through habitual visitation. You will design, build, and optimize always-on lifecycle campaigns across email, SMS, app push, direct mail, and outbound calls within HubSpot, while partnering with analytics to drive retention, reactivation, and revenue.

You will lead cross-functional collaboration with IT and product teams to deliver precise campaign requirements, test ideas, and refine journeys

Qualifications

• 5–7 years in lifecycle, CRM, or retention marketing, with the majority at B2C brands.
• Hands-on HubSpot experience required; administrator or architect-level fluency in Marketing Hub strongly preferred
• Demonstrated ownership of a multi-channel lifecycle program — email and SMS required; app push, direct mail, or outbound call experience a strong plus
• Advanced Excel required; working proficiency in data visualization tools such as Tableau, Looker, or Power BI required; SQL a strong plus
• Proven A/B and incrementality testing experience, including test design and interpretation
• Experience building and activating segmentation strategies against behavioral and transactional data
• Experience defining data and technical requirements and partnering with engineering, IT, or product teams to deliver them
• Experience with a CDP, or with standing up or migrating a marketing platform, is a plus
• Experience in a membership, subscription, appointment-based, or high-frequency retail environment is a plus
• Bachelor’s degree in marketing, business, analytics, or a related field

Responsibilities

• Own the end-to-end guest journey — acquisition to win-back — across channels.
• Design, build, and launch always-on lifecycle journeys in HubSpot (welcome/onboarding, reminders, retention).
• Orchestrate email, SMS, app push, direct mail, and call campaigns with appropriate timing and frequency.
• Own the lifecycle roadmap and calendar, prioritizing opportunities for impact.
• Conduct cohort/retention analyses and measure journey success with holdouts and controls.
• Translate analysis into clear recommendations and action plans.
• Run continuous A/B and multivariate testing with hypotheses and clean read-outs.
• Collaborate with IT, data engineering, and vendors to implement enhancements.
• Partner with analytics for propensity and lifecycle-stage models and segmentation.

Skills

HubSpot

Advanced Excel

A/B testing

Segmentation

CRM

Education

Bachelor’s degree in marketing, business, analytics, or a related field

Tools

Power BI

Tableau

Looker

SQL

CDP

Job description

European Wax Center is seeking a Lifecycle Marketing Manager to own the guest journey from first visit through habitual visitation. You will design, build, and optimize always-on lifecycle campaigns across email, SMS, app push, direct mail, and outbound calls within HubSpot, while partnering with analytics to drive retention, reactivation, and revenue.

You will lead cross-functional collaboration with IT and product teams to deliver precise campaign requirements, test ideas, and refine journeys