Lifecycle Marketing Analyst - Email & SMS Campaigns

Nashville SC; Nashville (TN); Vor Ort; USD 60.000 - 85.000; Vollzeit

Zusammenfassung

Nashville SC is seeking an Analyst, Lifecycle Marketing to help execute the club's direct-to-fan marketing strategy. Reporting to the Senior Manager, Digital Strategy & Paid Media, you will manage campaign timelines, assist paid media across digital and traditional channels, and build email and SMS campaigns for targeted fan segments.

You will craft personalized messaging, optimize cross-channel communications, test campaigns, and monitor performance metrics to drive engagement and revenue

Qualifikationen

• Experience with email and SMS platforms and audience segmentation.
• Strong copywriting and editing skills.
• Highly organized with multiple deadlines and priorities.
• Effective verbal and written communication across departments.
• Team player in a collaborative, creative environment.
• Graphic design or video editing is a plus.
• Willingness to work long hours including gamedays, evenings, weekends and holidays.
• Experience with Airtable or similar project management tools.

Aufgaben

• Build, test, and deploy email campaigns for tickets, merchandise, partnerships, and community initiatives.
• Manage the Club's SMS program, including content creation, scheduling, and list management.
• Segment fan database by behavior, preferences, and fan journey stage.
• Develop personalized messaging for key audiences including season ticket members and prospective fans.
• Coordinate and track paid media campaigns with internal stakeholders.
• Maintain consistent messaging across email, SMS, and paid media.
• Monitor campaign performance and report on key metrics (open rates, CTR, conversions, revenue).
• Run A/B tests and recommend improvements to increase engagement and retention.
• Perform other duties as assigned.

Kenntnisse

Email marketing

SMS marketing

Copywriting

Audience segmentation

Campaign analytics

Project coordination

Communication

Team collaboration

Graphic design

Video editing

Gameday readiness

A/B testing

Content planning

Tools

Salesforce Marketing Cloud

Klaviyo

Attentive

Airtable

Jobbeschreibung

Nashville SC is seeking an Analyst, Lifecycle Marketing to help execute the club's direct-to-fan marketing strategy. Reporting to the Senior Manager, Digital Strategy & Paid Media, you will manage campaign timelines, assist paid media across digital and traditional channels, and build email and SMS campaigns for targeted fan segments.

You will craft personalized messaging, optimize cross-channel communications, test campaigns, and monitor performance metrics to drive engagement and revenue