Hybrid Digital Marketing Manager – Email, SMS & Loyalty

Noto Group; Nashville (TN); Hybrid; USD 80,000 - 100,000; Full time

Job summary

A leading marketing firm seeks a Digital Marketing Manager in Nashville to drive engagement through email, SMS, and loyalty channels. The role involves executing campaigns, optimizing lifecycle journeys, and analyzing performance metrics. Ideal candidates should have 4-6+ years of relevant experience and strong analytical skills. Enjoy a dynamic work environment with opportunities for creativity in digital marketing initiatives.

Qualifications

• 4-6+ years of experience in digital marketing with a focus on email, SMS, and loyalty.
• Proven track record in building and optimizing lifecycle campaigns.
• Strong analytical skills and familiarity with A/B testing.

Responsibilities

• Lead and execute email and SMS marketing strategy and calendar.
• Monitor and analyze campaign performance for continuous improvement.
• Collaborate with cross-functional teams for content alignment.

Skills

Email marketing

SMS marketing

Customer loyalty programs

Data analysis

Project management

Education

Bachelor’s degree in Marketing or equivalent experience

Tools

Cordial

Klaviyo

Attentive

Salesforce Marketing Cloud

Job description

A leading marketing firm seeks a Digital Marketing Manager in Nashville to drive engagement through email, SMS, and loyalty channels. The role involves executing campaigns, optimizing lifecycle journeys, and analyzing performance metrics. Ideal candidates should have 4-6+ years of relevant experience and strong analytical skills. Enjoy a dynamic work environment with opportunities for creativity in digital marketing initiatives.