Lifecycle Marketing Pro: Email & SMS for Fintech SaaS

Nashville Public Radio; Lehi (UT); On-site; USD 65,000 - 90,000; Full time

Job summary

Nashville Public Radio is seeking a Lifecycle Marketing Specialist in Lehi, Utah, to manage and execute comprehensive email and SMS campaigns. The ideal candidate will own the entire merchant journey, from drafting nurture strategies to analyzing campaign performance. With 3+ years of lifecycle marketing experience, you will ensure successful campaign execution and adherence to communication standards.

The role requires strong copywriting skills, hands-on experience with automation platforms, and excellent analytical capabilities. Work location is in person.

Qualifications

• 3+ years of experience in lifecycle marketing, email marketing, CRM marketing, or similar role.
• Proven track record of successful lifecycle campaigns.
• Strong copywriting skills with portfolio examples.

Responsibilities

• Create, manage, and execute lifecycle campaigns across email and SMS.
• Own the full merchant journey.
• Track campaign performance and use data to identify optimization opportunities.

Skills

Lifecycle marketing

Email marketing

CRM marketing

Copywriting

Analytical skills

Tools

SendGrid

HubSpot

Klaviyo

Marketo

Braze

Job description

Nashville Public Radio is seeking a Lifecycle Marketing Specialist in Lehi, Utah, to manage and execute comprehensive email and SMS campaigns. The ideal candidate will own the entire merchant journey, from drafting nurture strategies to analyzing campaign performance. With 3+ years of lifecycle marketing experience, you will ensure successful campaign execution and adherence to communication standards.

The role requires strong copywriting skills, hands-on experience with automation platforms, and excellent analytical capabilities. Work location is in person.