Lifecycle Marketing Manager - Fan Growth & CRM

Red Bull New York; Harrison (NJ); On-site; USD 71,000 - 87,000; Full time

Benefits offered by this job

Medical and dental insurance

401(k) plan

Paid time off

Job summary

Red Bull New York is seeking a Manager, Digital Growth - Lifecycle to own fan lifecycle marketing for the club and SIS Stadium events. You will drive email and SMS programs, grow the fan database, and craft journeys that convert engagement into ticket sales.

This strategic, hands-on role blends CRM strategy with data-driven testing, copywriting, and design. You’ll build automated journeys for welcome, nurture, conversion, and retention while collaborating across teams.

Qualifications

• Experience designing data-driven lifecycle campaigns across email and SMS.
• Strong segmentation and copywriting skills.
• Ability to translate business objectives into lifecycle campaigns with measurable outcomes.

Responsibilities

• Lead lifecycle strategy across email, SMS, and owned channels aligned to ticketing and revenue.
• Develop audience segmentation and automated journeys to grow opt-in audience.
• Build campaigns in Salesforce Marketing Cloud and Attentive.
• Own testing roadmap and optimize metrics across campaigns and journeys.
• Collaborate cross-functionally to enhance fan experience and data-driven decisions.

Skills

Lifecycle & CRM Strategy

Segmentation & Personalization

Email Marketing Expertise

Performance Mindset

Testing & Optimization

Analytical Rigor

Cross-Functional Collaboration

Strategic & Hands-On

SMS & Emerging Channels

Tools

Salesforce Marketing Cloud

Attentive

Job description

Red Bull New York is seeking a Manager, Digital Growth - Lifecycle to own fan lifecycle marketing for the club and SIS Stadium events. You will drive email and SMS programs, grow the fan database, and craft journeys that convert engagement into ticket sales.

This strategic, hands-on role blends CRM strategy with data-driven testing, copywriting, and design. You’ll build automated journeys for welcome, nurture, conversion, and retention while collaborating across teams.