Strategic Email Marketing Lead

Priority Marketing; Fort Myers (FL); On-site; USD 55,000 - 75,000; Full time

Job summary

Nashville Public Radio is seeking an Email Marketing Specialist to design and execute email campaigns for a diverse client portfolio. You will craft content, manage calendars, automate workflows, and derive insights from metrics to improve performance.

The role emphasizes strategy, experimentation, and collaboration with account, creative, and content teams to deliver compelling communications that drive engagement and conversions.

Qualifications

• 3+ years of hands-on email marketing experience.
• Strong understanding of strategy, segmentation, automation, testing, and analytics.
• Experience with email platforms such as Constant Contact, Mail Chimp, Active Campaign, HubSpot or Klaviyo.

Responsibilities

• Develop and execute strategic email marketing campaigns from concept through deployment and reporting.
• Build engaging email content including copy, creative direction, calls to action, and subject lines.
• Manage email calendars, campaigns, automations, segmentation, testing, and deployment.
• Analyze campaign performance and translate data into actionable recommendations.
• Conduct A/B testing and seek opportunities to improve engagement and conversions.
• Collaborate with account, creative, content, and digital marketing teams to align with overall strategy.
• Monitor industry trends and best practices in email marketing.
• Maintain high quality, accuracy, and attention to detail across campaigns.
• Communicate campaign performance and insights clearly to internal teams and clients.

Skills

Email marketing strategy

A/B testing

Campaign analytics

Copywriting

Project management

Team collaboration

HTML/CSS basics for emails

Tools

Constant Contact

Mail Chimp

Active Campaign

HubSpot

Klaviyo

Job description

Nashville Public Radio is seeking an Email Marketing Specialist to design and execute email campaigns for a diverse client portfolio. You will craft content, manage calendars, automate workflows, and derive insights from metrics to improve performance.

The role emphasizes strategy, experimentation, and collaboration with account, creative, and content teams to deliver compelling communications that drive engagement and conversions.