Lifecycle Marketing Account Executive – Fan Engagement

Paddock; Charlotte (NC); Sur place; USD 65 000 - 90 000; Plein temps

Résumé du poste

NASCAR in Charlotte, NC is seeking an Account Executive, Lifecycle Marketing to shape personalized communications that deepen fan engagement across email, SMS, push, and direct mail. You will build, QA, and optimize campaigns, partner with internal teams, and drive fan journeys that boost loyalty and ticket sales.

The role emphasizes data-driven decision making, cross-functional collaboration, and the ability to translate performance insights into actionable optimizations.

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• 1–3 years of marketing experience with lifecycle strategies.
• Experience with email/SMS marketing and marketing automation.

Responsabilités

• Build, QA, execute, and optimize lifecycle campaigns across email, SMS, app notifications, and direct mail.
• Develop creative briefs and collaborate with teams to ensure accurate fan communications.
• Manage campaign timelines, reviews, and stakeholder collaboration for efficient delivery.
• Analyze campaign performance and implement optimization opportunities.
• Partner with cross-functional teams to execute integrated marketing initiatives.
• Ensure assets and experiences are optimized to drive engagement and ticket sales.
• Support campaign recaps and reporting with data-driven insights.

Connaissances

Lifecycle marketing

Campaign management

Data analysis

Marketing automation

Excel

PowerPoint

Project management

Stakeholder management

Collaboration

Formation

Bachelor's degree

Outils

Adobe Workfront

Description du poste

NASCAR in Charlotte, NC is seeking an Account Executive, Lifecycle Marketing to shape personalized communications that deepen fan engagement across email, SMS, push, and direct mail. You will build, QA, and optimize campaigns, partner with internal teams, and drive fan journeys that boost loyalty and ticket sales.

The role emphasizes data-driven decision making, cross-functional collaboration, and the ability to translate performance insights into actionable optimizations.