Analyst, Lifecycle Marketing

Nashville SC; Nashville (TN); On-site; USD 60,000 - 85,000; Full time

Job summary

Nashville SC is seeking an Analyst, Lifecycle Marketing to help execute the club's direct-to-fan marketing strategy. Reporting to the Senior Manager, Digital Strategy & Paid Media, you will manage campaign timelines, assist paid media across digital and traditional channels, and build email and SMS campaigns for targeted fan segments.

You will craft personalized messaging, optimize cross-channel communications, test campaigns, and monitor performance metrics to drive engagement and revenue

Qualifications

• Experience with email and SMS platforms and audience segmentation.
• Strong copywriting and editing skills.
• Highly organized with multiple deadlines and priorities.
• Effective verbal and written communication across departments.
• Team player in a collaborative, creative environment.
• Graphic design or video editing is a plus.
• Willingness to work long hours including gamedays, evenings, weekends and holidays.
• Experience with Airtable or similar project management tools.

Responsibilities

• Build, test, and deploy email campaigns for tickets, merchandise, partnerships, and community initiatives.
• Manage the Club's SMS program, including content creation, scheduling, and list management.
• Segment fan database by behavior, preferences, and fan journey stage.
• Develop personalized messaging for key audiences including season ticket members and prospective fans.
• Coordinate and track paid media campaigns with internal stakeholders.
• Maintain consistent messaging across email, SMS, and paid media.
• Monitor campaign performance and report on key metrics (open rates, CTR, conversions, revenue).
• Run A/B tests and recommend improvements to increase engagement and retention.
• Perform other duties as assigned.

Skills

Email marketing

SMS marketing

Copywriting

Audience segmentation

Campaign analytics

Project coordination

Communication

Team collaboration

Graphic design

Video editing

Gameday readiness

A/B testing

Content planning

Tools

Salesforce Marketing Cloud

Klaviyo

Attentive

Airtable

Job description

The Analyst, LifecycleMarketing will assist in executing the Club’s direct-to-fan marketing strategy. Working directly with the Senior Manager, Digital Strategy & Paid Media, this role will manage campaign timelines and creative requests, support paid media campaigns across digital and traditional channels, and build and deploy email and SMS campaigns to targeted segments of the fanbase.

Responsibilities:

• Build, test, and deploy email campaigns that support ticketing, merchandise, partnership, and community initiatives
• Manage the Club's SMS messaging program, including content creation, scheduling, and list management
• Work with the Business Strategy and Analytics team to segment the fan database by behavior, preferences, and fan journey stage
• Developpersonalized messaging for key audiences, including season ticket members, single-match buyers, and prospective fans
• Coordinate and track paid media campaigns with internal stakeholders
• Maintain consistent messaging across email, SMS, and paid media
• Monitor campaign performance and report on key metrics, including open rates, click-through rates, conversions, and revenue
• Run A/B tests and recommend improvements toincrease engagement and retention
• Perform other duties as assigned

Qualifications:

• Working knowledge of email and SMS platforms (such as Salesforce Marketing Cloud, Klaviyo, or Attentive), plus the ability to segment audiences and analyze campaign performance data
• Strong copywriting and editing skills
• Highly organized, with the ability to manage multiple deadlines and priorities at once
• Effective verbal and written communication, and comfort working across departments
• Ability and internal drive to demonstrate a positive attitude and strong work ethic in the performance of all job responsibilities
• Ability to be a team player and thrive in a collaborative, creative environment
• Graphic design and/or video editing skills are a plus
• Ability to work long, flexible hours including gamedays, evenings, weekends and holidays as requirered
• Experience with Airtable or similar project management tools is a plus