Lifecycle Marketing Account Lead - Email, SMS & Growth

Red Antler; New York (NY); On-site; USD 70,000 - 120,000; Full time

Job summary

Fat Earth, Red Antler's creative performance marketing partner, is seeking a Lifecycle Marketing Account Manager to drive lifecycle programs for our direct-to-consumer clients. You will own client relationships, define strategies, and oversee execution of email, SMS, loyalty, and subscriptions to maximize engagement, satisfaction, and revenue.

You’ll coordinate with the Lifecycle Director, creative teams, and clients, manage calendars and briefs, run A/B tests, build automated journeys, and

Qualifications

• 2+ years of experience running lifecycle programs in a direct-to-consumer context.
• Experience working in an agency or brand environment.
• Strong communication skills and a positive attitude.
• Proven ability to collaborate with cross-functional teams and deliver client projects.

Responsibilities

• Own multiple client relationships as the primary contact for Fat Earth.
• Report on deliverable production, performance, and planning to clients regularly.
• Oversee conception-to-delivery of deliverables: calendars, strategies, briefs, sending plans, tests, learnings, journeys, campaigns, segments, scheduling.
• Outline strategy to support designers and copywriters in producing high-impact deliverables.
• Communicate clearly with internal teams and clients to drive project progress and improvements.
• Monitor performance and provide status and strategy updates to grow client KPIs and objectives.
• Collaborate with Lifecycle Marketing, Paid Media, and Creative teams to meet deadlines and manage stakeholder inputs.
• Step in across accounts to coordinate emails, segments, scheduling, and QA within ClickUp.
• Monitor industry trends and drive experimentation with new channels and tactics.

Skills

Agency experience

Lifecycle programs

Effective communication

Team collaboration

Tools

Klaviyo

Job description

Fat Earth, Red Antler's creative performance marketing partner, is seeking a Lifecycle Marketing Account Manager to drive lifecycle programs for our direct-to-consumer clients. You will own client relationships, define strategies, and oversee execution of email, SMS, loyalty, and subscriptions to maximize engagement, satisfaction, and revenue.

You’ll coordinate with the Lifecycle Director, creative teams, and clients, manage calendars and briefs, run A/B tests, build automated journeys, and