CRM Platform Lead - AI-Driven Lifecycle & Personalization

Chime

San Francisco (CA)

On-site

USD 140,000 - 190,000

Full time

2 days ago

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Benefits offered by this job

Medical, dental and vision insurance

Mental health resources (Modern Health

Financial planning assistance

Travel stipends and swag

Chime Resource Groups and events

Job summary

Chime is seeking a CRM Manager to own the technical CRM foundation across email, push, in‑app, and SMS. You will lead high‑impact projects to scale tools, improve channel health, and drive real‑time personalization, partnering with Engineering, Data teams, and Legal.

The role combines hands‑on execution with strategic direction to optimize member experience and business outcomes. You’ll shape the roadmap, define requirements, and deliver scalable CRM capabilities, leveraging AI and automation to

Qualifications

6–8+ years in CRM, marketing ops, or lifecycle marketing with a tech focus.
Hands-on with enterprise CRM platforms and journey building.
Experience delivering data-driven, automated customer journeys at scale.
Strong collaboration with engineering, data, product, and legal teams.
Ability to simplify complex data into actionable CRM recommendations.

Responsibilities

Own strategy, roadmap, and health of the CRM platform and channels.
Lead end-to-end tool implementations, integrations, and migrations.
Define requirements, evaluate vendors, and oversee rollout and adoption.
Monitor channel health, deliverability, consent, and fatigue management.
Design data foundations: events, data flows, APIs, and real-time triggers.
Build personalized journeys using Liquid, dynamic segmentation, and AI features.