Senior CRM Engineer – AI‑Driven Personalization

Chime; San Francisco (CA); On-site; USD 145,000 - 200,000; Full time

Job summary

Chime is seeking a Sr. CRM Manager to lead Lifecycle & CRM Marketing. You’ll own the technical foundation behind engagement across email, push, in-app, and SMS, driving scalable and reliable programs.

This hands-on role requires deep technical execution, cross-functional leadership, and a focus on data, AI, and real-time personalization. You will design processes, partner with Engineering and Data teams, and drive high-impact initiatives to improve retention, engagement, and LTV while

Qualifications

• 6-8+ years in CRM, marketing operations, or lifecycle marketing with a technical focus.
• Hands-on expertise with enterprise CRM platforms (Braze, Iterable, or SFMC) including journey building and personalization.
• Track record of leading tool implementations, migrations, or large integrations end-to-end.
• Strong knowledge of channel health, deliverability, consent management across email, push, and SMS.
• Knowledge of data infra (SQL, event schemas, APIs, webhooks, CDPs) and analytics tools.

Responsibilities

• Own the strategy, roadmap, and day-to-day health of the CRM platform and channel ecosystem.
• Lead projects to implement, integrate, and scale new tools and capabilities; define requirements and measure impact.
• Monitor and improve channel health across email, push, in-app, and SMS; manage deliverability and consent.
• Design processes behind lifecycle execution: campaign intake, QA, governance, and documentation.
• Partner with Engineering on data foundations: data flows, APIs, and real-time triggering.
• Build data-driven journeys and personalization logic; set technical execution bar.
• Use AI and automation to evolve CRM workflows and journeys.

Skills

CRM platforms

Data integration

Automation

Stakeholder management

Tools

Braze

Iterable

Salesforce Marketing Cloud

Job description

Chime is seeking a Sr. CRM Manager to lead Lifecycle & CRM Marketing. You’ll own the technical foundation behind engagement across email, push, in-app, and SMS, driving scalable and reliable programs.

This hands-on role requires deep technical execution, cross-functional leadership, and a focus on data, AI, and real-time personalization. You will design processes, partner with Engineering and Data teams, and drive high-impact initiatives to improve retention, engagement, and LTV while