Growth Lifecycle Marketing Manager – Expansion

Gomotive; United States; On-site; USD 90,000 - 150,000; Full time

Job summary

Motive is seeking a strategic growth marketer to own revenue-facing lifecycle motions, including PLG, PQL, cross-sell, and reactivation. Define journey strategy, customer experience, messaging, audience, sequencing, and success metrics in collaboration with Creative and PMM.

The role requires 4–6 years in email, CRM, or lifecycle marketing, with 2+ years in B2B SaaS. You’ll partner with Sales, Product, and Analytics, using Marketo, SFDC, and Pendo, while staying ahead of AI and automation trends

Qualifications

• 4-6 years of experience in email, CRM, and/or lifecycle marketing.
• At least 2+ years of B2B experience; SaaS/enterprise software a plus.
• Proven experience owning conversion, cross-sell, expansion, or PLG motions and delivering against revenue and pipeline goals.
• Working knowledge of marketing technologies including Marketo, SFDC, Pendo, and campaign tracking.
• Strong cross-functional collaboration with Sales, PMM, and Product; ability to align stakeholders and manage priorities.
• Excellent communication skills with the ability to present data-driven insights to leadership.
• Customer-first mindset with a passion for targeted, impactful user experiences.

Responsibilities

• Own strategy, requirements, performance, and optimization for assigned, prioritized revenue-facing lifecycle motions.
• Identify and frame growth opportunities; define journey strategy, customer experience, audience, sequencing, and channels.
• Lead alignment across PMM, Product, Sales, and Legal on campaign timing, eligibility, and follow-up.
• Own PLG motions; partner with Campaign Ops/MOps on production and launch.
• Translate journey strategy into clear requirements and acceptance criteria for delivery.
• Define and track success metrics (attach rate, trial rates, pipeline influence) and report insights to leadership.
• Partner with analytics and marketing operations on cross-sell orchestration and attribution.
• Make day‑to‑day journey decisions and manage prioritization conflicts with senior leadership.

Skills

Email marketing

CRM

Lifecycle marketing

Cross-functional collaboration

Education

Bachelor's degree in marketing, business, or related field

Tools

Marketo

SFDC

Pendo

Job description

Motive is seeking a strategic growth marketer to own revenue-facing lifecycle motions, including PLG, PQL, cross-sell, and reactivation. Define journey strategy, customer experience, messaging, audience, sequencing, and success metrics in collaboration with Creative and PMM.

The role requires 4–6 years in email, CRM, or lifecycle marketing, with 2+ years in B2B SaaS. You’ll partner with Sales, Product, and Analytics, using Marketo, SFDC, and Pendo, while staying ahead of AI and automation trends