Lifecycle & Expansion Growth Director

Rippling; United States; Remote; USD 165,000 - 175,000; Full time

Benefits offered by this job

Health & Wellness

401(k) with company match

Parental leave

Unlimited PTO & 12 holidays

Flexible remote work

Job summary

Consensus seeks a Director of Lifecycle and Expansion Marketing to own post-sale marketing end to end: onboarding, adoption, expansion, renewal, and win-back. You will design the lifecycle architecture, wire product usage data into triggered programs, and leverage Demo Intelligence to drive expansion opportunities.

You’ll build adoption programs, collaborate with Product Marketing, and report on adoption, retention, and expansion metrics to the executive team.

Qualifications

• 8+ years in B2B marketing, with 3+ years leading lifecycle, customer, or expansion marketing.
• Experience running expansion motion in multi-product SaaS and revenue impact.
• Deep expertise in marketing automation and lifecycle design with trigger-based journeys.
• Comfortable with product usage data to identify expansion/churn signals.
• A partner to Customer Success and Sales with trusted cross-functional collaboration.
• Domain fit for pre-sales, revenue, or marketing leaders in GTM or revenue tech.
• Fluent AI use for segmentation, content production, and analysis.

Responsibilities

• Architect and build the lifecycle strategy from scratch across onboarding, adoption, expansion, renewal, and win-back.
• Own the marketing contribution to the expansion number and translate usage into qualified expansion pipeline.
• Build the signal layer for the installed base with RevOps and trigger campaigns for CSMs/AEs.
• Own lifecycle communications, in-product messaging, emails, webinars, and release notes with Product Marketing.
• Partner with CS to accelerate onboarding and time-to-value and reduce churn risk.

Skills

Lifecycle marketing

Expansion marketing

Marketing automation

Data-driven marketing

Job description

Consensus seeks a Director of Lifecycle and Expansion Marketing to own post-sale marketing end to end: onboarding, adoption, expansion, renewal, and win-back. You will design the lifecycle architecture, wire product usage data into triggered programs, and leverage Demo Intelligence to drive expansion opportunities.

You’ll build adoption programs, collaborate with Product Marketing, and report on adoption, retention, and expansion metrics to the executive team.