Lifecycle Marketing Manager, Expansion

Gomotive; United States; Sur place; USD 90 000 - 150 000; Plein temps

Résumé du poste

Motive is seeking a strategic growth marketer to own revenue-facing lifecycle motions, including PLG, PQL, cross-sell, and reactivation. Define journey strategy, customer experience, messaging, audience, sequencing, and success metrics in collaboration with Creative and PMM.

The role requires 4–6 years in email, CRM, or lifecycle marketing, with 2+ years in B2B SaaS. You’ll partner with Sales, Product, and Analytics, using Marketo, SFDC, and Pendo, while staying ahead of AI and automation trends

Qualifications

• 4-6 years of experience in email, CRM, and/or lifecycle marketing.
• At least 2+ years of B2B experience; SaaS/enterprise software a plus.
• Proven experience owning conversion, cross-sell, expansion, or PLG motions and delivering against revenue and pipeline goals.
• Working knowledge of marketing technologies including Marketo, SFDC, Pendo, and campaign tracking.
• Strong cross-functional collaboration with Sales, PMM, and Product; ability to align stakeholders and manage priorities.
• Excellent communication skills with the ability to present data-driven insights to leadership.
• Customer-first mindset with a passion for targeted, impactful user experiences.

Responsabilités

• Own strategy, requirements, performance, and optimization for assigned, prioritized revenue-facing lifecycle motions.
• Identify and frame growth opportunities; define journey strategy, customer experience, audience, sequencing, and channels.
• Lead alignment across PMM, Product, Sales, and Legal on campaign timing, eligibility, and follow-up.
• Own PLG motions; partner with Campaign Ops/MOps on production and launch.
• Translate journey strategy into clear requirements and acceptance criteria for delivery.
• Define and track success metrics (attach rate, trial rates, pipeline influence) and report insights to leadership.
• Partner with analytics and marketing operations on cross-sell orchestration and attribution.
• Make day‑to‑day journey decisions and manage prioritization conflicts with senior leadership.

Connaissances

Email marketing

CRM

Lifecycle marketing

Cross-functional collaboration

Formation

Bachelor's degree in marketing, business, or related field

Outils

Marketo

SFDC

Pendo

Description du poste

Who we are:

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100,000 customers - from Fortune 500 enterprises to small businesses - across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Visit gomotive.com to learn more.

About the Role:

Own the strategy and outcomes for prioritized, revenue-facing lifecycle motions. This is a strategic growth-marketing role that independently identifies and frames opportunities, develops journey strategy and customer experience, and recommends the tactics needed to move customers forward in their journey. The role operates within Lifecycle's broader architecture, agreed priorities, and launch governance, and partners with Campaign Ops/MOps for production and technical execution.

What You'll Do:

Own strategy, requirements, performance, and optimization for assigned, prioritized revenue-facing lifecycle motions, which may include PLG, PQL conversion, cross-sell, attach, expansion, or reactivation.

Identify and frame customer growth opportunities using customer, product, and performance insights. Define the journey strategy, customer experience, direction, messaging, audience, sequencing, channel roles, and success measures for assigned motions, partnering with Creative and PMM as needed.

Lead alignment across PMM, Product, Sales, and Legal on campaign timing, eligibility, and follow-up; resolve conflicts and make tradeoffs when needed.

Own strategy, journey requirements, performance, and optimization for prioritized PLG motions; partner with Campaign Ops/MOps on production and launch.

Translate the approved journey strategy into clear requirements and acceptance criteria; partner with Campaign Ops/MOps on delivery. Campaign Ops/MOps owns platform implementation, production, QA, deliverability, deployment, and operational monitoring.

Define and track success for your programs, including attach rate, trial rates, pipeline influence, etc; deliver insights and recommendations to leadership and the broader team.

Partner with analytics and marketing operations on cross-sell orchestration, expansion attribution, and PQL measurement.

Make day-to-day journey decisions for assigned motions and recommend tradeoffs. Bring material scope, investment, or cross-portfolio conflicts to the Senior Manager through established prioritization and governance.

Always be testing and learning: audiences, copy, offers, triggers, and measurement methodologies, with a growth mindset and strong ownership of results.

Own outcome interpretation and optimization priorities, partnering with Analytics on measurement and attribution, keeping measures tied to assigned motions.

Use AI and automation to accelerate drafting, reporting, and routine tasks, while remaining accountable for outcomes and measurement.

What We're Looking For:

4-6 years of experience in email, CRM, and/or lifecycle marketing, ideally within a buyer stage-based, integrated campaign model.

At least 2+ years of B2B experience; SaaS/enterprise software a plus.

Proven experience owning conversion, cross-sell, expansion, or PLG motions and delivering against revenue and pipeline goals.

Working knowledge of digital marketing technologies including CRMs (Marketo, SFDC, Pendo experience preferred), pixel tracking, attribution, and campaign tracking.

Working knowledge of cross-functional collaboration (especially with Sales, PMM, and Product), stakeholder alignment, and project management; comfortable making tradeoffs across competing priorities.

Strong communication skills and the ability to present data-driven insights and strategies to cross-functional stakeholders and leadership.

Ability to turn ambiguity into a clear plan and operate with a high degree of autonomy.

A customer-first mindset and a passion for crafting targeted, impactful user experiences.

High attention to detail, focused on accuracy, organized.

A constant learner who stays on top of the changing digital marketing landscape, including AI and smart automation.

Bachelor's degree in marketing, business, or related field.

Pay Transparency

Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as wel