Lifecycle Growth Architect

Possible Finance; Seattle (WA); Hybrid; USD 162,000 - 195,000; Full time

Benefits offered by this job

Hybrid work model

Stock options

Full benefits

Bonus plan

Commuter benefits

Office with free drinks and food

Job summary

Possible Finance in Seattle is seeking a high‑impact lifecycle marketing leader to own growth programs across email, in‑app, push and SMS, turning signups into active customers.

You will define the lifecycle vision, build segmentation, run experiments, and partner with Data Science, Product Marketing and Creative to translate user insight into measurable acquisition and retention.

The role offers autonomy, AI‑driven automation, a hybrid work model, and equity in a fast‑growing fintech company.

Qualifications

• 8+ years hands-on CRM, Lifecycle and/or Retention Marketing experience.
• Deep multi-channel experience across email, push, in-app and SMS for apps/subscription services.
• Must have Braze experience; some Segment/CDP experience preferred.
• Lifecycle marketing: journey design, segmentation, personalization and behavioral marketing.
• Strong track record in new-customer acquisition via growth programs.
• Experience running growth experiments with AB testing and analytics.
• Hands-on HTML/CSS/Liquid for emails and dynamic content.
• Ability to partner with data science on segmentation and decision-making.

Responsibilities

• Own growth lifecycle programs end to end from strategy to reporting.
• Develop briefs articulating goals and requirements across data, creative, and audience.
• Collaborate with Data Science, UAC, Product Marketing on personalization.
• Drive copy and creative direction with in-house Creative team.
• Build and scale a testing framework with hypotheses and playbooks.
• Work with Creative, Product, Engineering, and Marketing for cohesive experiences.
• Leverage AI and automation to scale programs.

Skills

CRM marketing

Lifecycle marketing

Retention marketing

Cross-channel marketing

Data-driven decision making

AB testing

HTML/CSS/Liquid

SQL

CDP

Leadership/mentoring

Tools

Braze

Segment

CDP

Liquid templating

Job description

Possible Finance in Seattle is seeking a high‑impact lifecycle marketing leader to own growth programs across email, in‑app, push and SMS, turning signups into active customers.

You will define the lifecycle vision, build segmentation, run experiments, and partner with Data Science, Product Marketing and Creative to translate user insight into measurable acquisition and retention.

The role offers autonomy, AI‑driven automation, a hybrid work model, and equity in a fast‑growing fintech company.