Lifecycle Growth Manager — Braze & Fintech

Coast; New York (NY); On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Medical Insurance

Dental & Vision Insurance

Flexible PTO

401(k)

Parental Leave

Education Stipend

Equity advisory

Free lunch Fridays

Job summary

Coast is seeking a Lifecycle Marketing Manager to own activation, retention, and expansion across the customer journey. You will build and run automated programs in Braze—from lead nurture to onboarding, activation, cross-sell, retention, and winback—turning fuel spenders into full financial-life Coast customers.

You’ll develop deep customer and product knowledge to craft journeys that move new signups to activated, transacting users.

Qualifications

• 4+ years in lifecycle, CRM, product marketing, or marketing ops/analytics.
• Hands‑on mastery of a modern lifecycle platform; Braze experience is a strong plus.
• AI-native mindset and willingness to use AI tools daily.
• Strong analytical instincts with ability to design clean A/B tests and interpret metrics.

Responsibilities

• Own end-to-end full-funnel lifecycle journeys in Braze across email, in-app, push, and SMS.
• Drive expansion from fuel to non-fuel products through owned channels.
• Design onboarding journeys to activate fleets and enable fast transactions.
• Partner with product, marketing, and sales to time lifecycle touches with the sales cycle.
• Own measurement and experimentation; define metrics and run testing cadences.

Skills

Lifecycle Marketing

CRM

Analytics

Copywriting

AI tooling

Tools

Braze

Job description

Coast is seeking a Lifecycle Marketing Manager to own activation, retention, and expansion across the customer journey. You will build and run automated programs in Braze—from lead nurture to onboarding, activation, cross-sell, retention, and winback—turning fuel spenders into full financial-life Coast customers.

You’ll develop deep customer and product knowledge to craft journeys that move new signups to activated, transacting users.