Lifecycle Growth Lead - Cross-Sell & Expansion

MoneyLion; New York (NY); Hybrid; USD 140,000 - 160,000; Full time

Benefits offered by this job

Competitive base salary + bonus up to

Hybrid work options

Health & wellbeing benefits

Learning & development budget

Job summary

Gen is seeking a Growth & Retention professional in New York City to own the Cross-Sell & Expansion lifecycle journey, driving multi-product adoption and revenue growth.

You will partner with the AI decisioning stack and collaborate with Product, Data, Creative, and Martech to design, launch, and prove programs that expand customer value. This role blends strategy with hands-on execution and rigorous analysis.

Qualifications

• 5–8+ years in lifecycle/CSM, growth, or retention marketing for a digital product or subscription business.
• Proven experience shipping lifecycle journeys in Iterable, Braze, Salesforce Marketing Cloud, or similar.
• Strong data literacy: propensity, funnel, cohort, and incrementality analysis.
• Experience designing always-on, triggered programs (cross-sell, post-purchase, onboarding-to-adoption).
• Comfort directing AI/ML decisioning or personalization.
• Cross-functional influence with Product, Data, Legal / Compliance, and Creative; align stakeholders without authority.
• Excellent written communication and a high bar for QA and detail.
• A bias toward ownership and action - you ship, learn, and iterate quickly.

Responsibilities

• Own end-to-end strategy and the primary KPI for the Cross-Sell / Expansion pillar (products per user, secondary-LOB adoption, expansion revenue).
• Design multi-product, multi-channel journeys - post-purchase upsell, marketplace and in-app offers, next-best-product - that move users into their second and third products.
• Define next-best-product and propensity logic with Data Science; set the signals, eligibility, and guardrails that the decisioning stack (AID / Hightouch) optimizes toward.
• Build and launch journeys in our lifecycle platform (Iterable) - workflow setup, audience configuration, suppressions, QA, and launch checks - increasingly orchestrated through AI decisioning.
• Run structured experiments (offers, timing, sequencing, channels) to grow breadth and depth without over-messaging.
• Partner with PMM on cross-sell value propositions and with LOB / partner teams on offer economics.
• Own the numbers - report on expansion KPIs, surface insights, and recommend concrete next steps based on data.
• Direct and supervise the AI agents (rapid response, monitoring, quality) that execute the pillar’s programs.

Skills

Lifecycle marketing

Retention marketing

Cross-sell

Upsell

Data analysis

Experimentation

Project management

Tools

Iterable

Braze

Salesforce Marketing Cloud

Hightouch

AID

Job description

Gen is seeking a Growth & Retention professional in New York City to own the Cross-Sell & Expansion lifecycle journey, driving multi-product adoption and revenue growth.

You will partner with the AI decisioning stack and collaborate with Product, Data, Creative, and Martech to design, launch, and prove programs that expand customer value. This role blends strategy with hands-on execution and rigorous analysis.