Lifecycle Growth Lead: Cross-Sell & Expansion

Gen; New York (NY); Presencial; USD 140.000 - 160.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive bonus up to 10%

Hybrid/home-office options

Learning & development budget

Health & wellbeing benefits

Employee Stock Purchase Plan

Descripción de la vacante

Gen is seeking a Growth & Retention lifecycle manager to own cross-sell and expansion strategy across our MoneyLion portfolio. You will design multi-product journeys, partner with Data, Product, and Marketing teams, and optimize AI-driven decisioning to grow customer value.

You will lead end-to-end initiatives from strategy through execution, leveraging Iterable, Braze, and Salesforce Marketing Cloud, with a focus on improving products per user and expansion revenue.

Formación

• 5–8+ years in lifecycle / CSM, growth, or retention marketing for a digital product or subscription business.
• Track record owning both strategy and execution - defined lifecycle plans and shipped journeys in Iterable, Braze, Salesforce Marketing Cloud, or similar.
• Strong data literacy - propensity, funnel, cohort, and incrementality analysis.
• Experience designing always-on, triggered programs (cross-sell, post-purchase, onboarding-to-adoption).
• Comfort directing AI/ML decisioning or personalization.
• Cross-functional influence with Product, Data, Legal / Compliance, and Creative.
• Excellent written communication and a high bar for QA and detail.

Responsabilidades

• Own end-to-end strategy and the primary KPI for the Cross-Sell / Expansion pillar (products per user, secondary-LOB adoption).
• Design multi-product, multi-channel journeys post-purchase upsell and offers that move users into more products.
• Define next-best-product logic and guardian signals for the decisioning stack.
• Build and launch journeys in the lifecycle platform with AI-assisted orchestration.
• Run structured experiments to grow breadth and depth without over-messaging.
• Collaborate with PMM and LOB teams on offer economics and value propositions.
• Own the numbers - report expansion KPIs and surface insights for next steps.
• Direct and supervise AI agents executing pillar programs.

Conocimientos

Lifecycle/CSM experience

Strategy & execution

Data literacy

AI/ML decisioning

Cross-functional influence

Excellent written communication

Herramientas

Iterable

Braze

Salesforce Marketing Cloud

Descripción del empleo

Gen is seeking a Growth & Retention lifecycle manager to own cross-sell and expansion strategy across our MoneyLion portfolio. You will design multi-product journeys, partner with Data, Product, and Marketing teams, and optimize AI-driven decisioning to grow customer value.

You will lead end-to-end initiatives from strategy through execution, leveraging Iterable, Braze, and Salesforce Marketing Cloud, with a focus on improving products per user and expansion revenue.