Lifecycle Growth Strategist

Motive; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Motive is seeking a strategic Growth Marketing professional in New York to own revenue-facing lifecycle motions. You will identify opportunities, shape journey strategy and customer experience, and drive tactics to move customers forward in the journey.

You will partner with PMM, Sales, and Product to optimize campaigns, measure impact, and continuously improve conversion, cross-sell, and expansion efforts. This role requires autonomy and a customer-first approach.

Qualifications

• 4-6 years of experience in email, CRM, and/or lifecycle marketing.
• Customer-first mindset with targeted, impactful user experiences.
• Bachelor’s degree in marketing, business, or related field.
• Working knowledge of marketing tech including Marketo, SFDC, Pendo, pixel tracking, attribution.
• Strong collaboration across Sales, PMM, and Product with stakeholder alignment.
• Ability to turn ambiguity into a clear plan and operate autonomously.
• 2+ years of B2B SaaS/enterprise software experience is a plus.

Responsibilities

• Own strategy and outcomes for prioritized revenue-facing lifecycle motions.
• Define journey strategy, customer experience, messaging, audience, sequencing, and channels.
• Lead alignment across PMM, Product, Sales, and Legal on campaign timing and follow-up.
• Translate journey strategy into clear requirements and acceptance criteria.
• Define and track success metrics (attach rate, trial rates, pipeline influence).
• Partner with analytics and marketing ops on attribution and measurement.
• Always be testing and learning with a growth mindset and ownership of results.
• Use AI and automation to accelerate drafting, reporting, and routine tasks.

Skills

Lifecycle marketing

CRM tools

A/B testing

Strong communication

Autonomy

Education

Bachelor’s degree in marketing or related field

Tools

Marketo

SFDC (Salesforce)

Pendo

Job description

Motive is seeking a strategic Growth Marketing professional in New York to own revenue-facing lifecycle motions. You will identify opportunities, shape journey strategy and customer experience, and drive tactics to move customers forward in the journey.

You will partner with PMM, Sales, and Product to optimize campaigns, measure impact, and continuously improve conversion, cross-sell, and expansion efforts. This role requires autonomy and a customer-first approach.