Lifecycle Journey Manager, Cross-Sell & Expansion

Gen; New York (NY); Presencial; USD 140.000 - 160.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive bonus up to 10%

Hybrid/home-office options

Learning & development budget

Health & wellbeing benefits

Employee Stock Purchase Plan

Descripción de la vacante

Gen is seeking a Growth & Retention lifecycle manager to own cross-sell and expansion strategy across our MoneyLion portfolio. You will design multi-product journeys, partner with Data, Product, and Marketing teams, and optimize AI-driven decisioning to grow customer value.

You will lead end-to-end initiatives from strategy through execution, leveraging Iterable, Braze, and Salesforce Marketing Cloud, with a focus on improving products per user and expansion revenue.

Formación

• 5–8+ years in lifecycle / CSM, growth, or retention marketing for a digital product or subscription business.
• Track record owning both strategy and execution - defined lifecycle plans and shipped journeys in Iterable, Braze, Salesforce Marketing Cloud, or similar.
• Strong data literacy - propensity, funnel, cohort, and incrementality analysis.
• Experience designing always-on, triggered programs (cross-sell, post-purchase, onboarding-to-adoption).
• Comfort directing AI/ML decisioning or personalization.
• Cross-functional influence with Product, Data, Legal / Compliance, and Creative.
• Excellent written communication and a high bar for QA and detail.

Responsabilidades

• Own end-to-end strategy and the primary KPI for the Cross-Sell / Expansion pillar (products per user, secondary-LOB adoption).
• Design multi-product, multi-channel journeys post-purchase upsell and offers that move users into more products.
• Define next-best-product logic and guardian signals for the decisioning stack.
• Build and launch journeys in the lifecycle platform with AI-assisted orchestration.
• Run structured experiments to grow breadth and depth without over-messaging.
• Collaborate with PMM and LOB teams on offer economics and value propositions.
• Own the numbers - report expansion KPIs and surface insights for next steps.
• Direct and supervise AI agents executing pillar programs.

Conocimientos

Lifecycle/CSM experience

Strategy & execution

Data literacy

AI/ML decisioning

Cross-functional influence

Excellent written communication

Herramientas

Iterable

Braze

Salesforce Marketing Cloud

Descripción del empleo

About Gen

At Gen (NASDAQ: GEN), an S&P 500 company, we strive to give everyone the power to explore our shared digital world freely and safely. We help shape the digital world to be a freer, fairer, and safer place through the application of science, technology, and human ingenuity, and we are looking for people who share our passion for contributing to a better online world. Gen safeguards hundreds of millions of people worldwide across Cybersecurity, Identity, and Financial Wellness - including through MoneyLion, our financial-wellness platform that helps people take control of their money and build a healthier financial life.

About Gen

At Gen (NASDAQ: GEN), an S&P 500 company, we strive to give everyone the power to explore our shared digital world freely and safely. We help shape the digital world to be a freer, fairer, and safer place through the application of science, technology, and human ingenuity, and we are looking for people who share our passion for contributing to a better online world. Gen safeguards hundreds of millions of people worldwide across Cybersecurity, Identity, and Financial Wellness - including through MoneyLion, our financial-wellness platform that helps people take control of their money and build a healthier financial life.

About The Team And The Role

You’ll join MoneyLion’s Growth & Retention team and own the Cross-Sell & Expansion stage of the user journey - the moment a single-product user becomes a multi-product, high-value customer. Rather than running channel campaigns, you’ll operate as a lifecycle journey manager: you own the strategy, the KPI, and the end-to-end journey that grows product breadth and monetization depth across our portfolio. You’ll work hand-in-hand with our AI decisioning stack - setting the objectives, signals, and guardrails it optimizes toward - while partnering with Product, Data, Creative, and Martech to design, launch, and prove the programs that expand customer value. This role blends strategy with hands-on execution and a strong analytical, experiment-driven mindset.

What You’ll Do

• Own end-to-end strategy and the primary KPI for the Cross-Sell / Expansion pillar (products per user, secondary-LOB adoption, expansion revenue).
• Design multi-product, multi-channel journeys - post-purchase upsell, marketplace and in-app offers, next-best-product - that move users into their second and third products.
• Define next-best-product and propensity logic with Data Science; set the signals, eligibility, and guardrails that the decisioning stack (AID / Hightouch) optimizes toward.
• Build and launch journeys in our lifecycle platform (Iterable) - workflow setup, audience configuration, suppressions, QA, and launch checks - increasingly orchestrated through AI decisioning.
• Run structured experiments (offers, timing, sequencing, channels) to grow breadth and depth without over-messaging.
• Partner with PMM on cross-sell value propositions and with LOB / partner teams on offer economics.
• Own the numbers - report on expansion KPIs, surface insights, and recommend concrete next steps based on data.
• Direct and supervise the AI agents (rapid response, monitoring, quality) that execute the pillar’s programs.

What You’ll Bring

• 5–8+ years in lifecycle / CSM, growth, or retention marketing for a digital product or subscription business, with depth in cross-sell, upsell, or monetization.
• A track record owning both strategy and execution - you’ve defined lifecycle plans and personally shipped journeys in Iterable, Braze, Salesforce Marketing Cloud, or similar.
• Strong data literacy - propensity, funnel, cohort, and incrementality analysis - with the ability to translate findings into roadmaps.
• Experience designing always-on, triggered programs (cross-sell, post-purchase, onboarding-to-adoption) rather than one-off blasts.
• Comfort directing AI / ML decisioning or personalization (predictive scoring, next-best-action models).
• Cross-functional influence with Product, Data, Legal / Compliance, and Creative; able to align stakeholders without authority.
• Excellent written communication and a high bar for QA and detail.
• A bias toward ownership and action - you ship, learn, and iterate quickly.

Nice to have

• Experience in fintech, subscription, or marketplace businesses.
• Familiarity with Hightouch, AID, or other decisioning / composable martech platforms.

What We Offer

• Competitive salary with a performance-based bonus scheme (up to 10%)
• Flexible working hours with hybrid / home-office options
• The chance to join a major global tech company listed on the S&P 500
• A meaningful learning & development budget and clear career growth
• Comprehensive health and wellbeing benefits
• Modern equipment (Mac/Windows) for work and personal use
• Employee Stock Purchase Plan

Location: NYC Office (Onsite 3 days per week)

The annual base salary for this position is expected to be between $140,000 and $160,000. Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role.

We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Compensation Range: $140K - $160K