Growth Marketing Lead: Lifecycle, LTV & Self-Serve

Ethos Life; New York (NY); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Company Equity

Paid time off & holidays

Generous leave programs

Job summary

Ethos Life in New York, NY is seeking a Senior Growth Marketing Manager who will own the lifecycle across three journeys: conversion, expansion, and retention. You’ll design the messaging, cadence, and channel mix to drive trust and long-term value, coordinating with Sales, agents, and our voice AI team to optimize live interactions.

You’ll lead self-serve and hybrid experiences, crafting triggered messaging and on-page experiences that guide customers from first touch to funded policy, then to

Qualifications

• 6+ years in Lifecycle, Growth Marketing or CRM at a consumer tech company
• Senior-level track record in driving retention and LTV
• Experience in B2C Tech, FinTech, Insurtech, or marketplace environments
• Comfort collaborating with Sales and Product teams to land on live-site outcomes

Responsibilities

• Own lifecycle strategy and messaging across three journeys: conversion, expansion, and retention
• Design narrative, cadence, and channel mix to move users from first touch to funded policy and beyond
• Build digital nurture and follow-up content that agents and voice AI can use after calls
• Drive cross-sell/upsell messaging and on-page experiences to maximize self-serve adoption
• Scale a new product line’s lifecycle end-to-end from activation to repeatable funnel
• Own data on cohorts and funnel performance; run end-to-end experiments with rigorous measurement

Skills

Lifecycle marketing

CRM proficiency

Copywriting

Analytics

Experimentation

Cross-functional collaboration

OKR alignment

Tools

Braze

Iterable

Customer.io

HubSpot

Job description

Ethos Life in New York, NY is seeking a Senior Growth Marketing Manager who will own the lifecycle across three journeys: conversion, expansion, and retention. You’ll design the messaging, cadence, and channel mix to drive trust and long-term value, coordinating with Sales, agents, and our voice AI team to optimize live interactions.

You’ll lead self-serve and hybrid experiences, crafting triggered messaging and on-page experiences that guide customers from first touch to funded policy, then to