Lifecycle Growth Lead

WHOOP; Boston (MA); On-site; USD 100,000 - 150,000; Full time

Job summary

WHOOP is seeking a Lifecycle Marketing Lead - Growth to own lifecycle strategies for Apparel & Accessories, Refer a Friend, and the promotional calendar. The role suits a highly analytical marketer who can move between strategy and execution, turning insights into action through test-and-learn experiments.

The ideal candidate is data-driven, member-centric, and adept at translating performance data into scalable lifecycle initiatives across email, SMS, and in-app experiences.

Qualifications

• 4+ years in lifecycle, CRM, retention, or growth marketing with measurable impact
• Experience building multi-channel lifecycles across email, SMS, in-app
• Ability to turn data into strategies, experiments, and decisions
• Experience with segmentation, personalization, and CRM program development
• Member-centric, growth-minded mindset with entrepreneurial spirit
• Technical fluency with CRM/marketing tech and lifecycle measurement

Responsibilities

• Own lifecycle strategy and performance for Apparel & Accessories, driving discovery, cross-sell, repeat purchase, and bookings
• Own Refer a Friend lifecycle strategy and test opportunities to boost awareness and participation
• Lead the lifecycle promotional calendar across owned channels while balancing growth and member experience
• Translate member behavior and data into strategies, experiments, and growth opportunities
• Own the test-and-learn cycle from hypothesis to measurement and scale decisions
• Develop coordinated experiences across email, SMS, in-app, and other channels
• Partner with Growth, Marketing, Creative, Analytics, and Commercial teams to bring initiatives to life

Skills

Lifecycle marketing

Cross-channel strategy

Data-driven decision making

Segmentation & personalization

Experimentation & test-and-learn

CRM program development

Analytics

Project management

Education

Bachelor’s degree or equivalent

Tools

Iterable

Amplitude

Hightouch

Job description

WHOOP is seeking a Lifecycle Marketing Lead - Growth to own lifecycle strategies for Apparel & Accessories, Refer a Friend, and the promotional calendar. The role suits a highly analytical marketer who can move between strategy and execution, turning insights into action through test-and-learn experiments.

The ideal candidate is data-driven, member-centric, and adept at translating performance data into scalable lifecycle initiatives across email, SMS, and in-app experiences.