Lifecycle Growth Lead — 0-to-1, Data-Driven

Nourish; New York (NY); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Nourish in New York City is seeking a Lifecycle Marketing leader to own the end-to-end lifecycle for patients, designing personalized, cross-channel interventions that improve conversion, engagement, and retention.

You will lead hypothesis-driven experiments, own dashboards, and collaborate with Product, Data, and Engineering to drive meaningful outcomes in a fast-growing health-tech environment.

Qualifications

• 5-7 years of lifecycle marketing, growth marketing, S&O, consulting, or a related high-impact function with ownership of lifecycle programs that moved measurable outcomes.
• Data-fluent and experimentation-rigorous, with strategy rooted in data.
• 0-to-1 builder who has launched programs from scratch; able to drive plan in ambiguity.
• Deeply impact-oriented with a track record of moving core metrics.
• Comfortable in fast-moving environments, juggling priorities and thriving in hyper-growth.
• Ability to work cross-functionally, building trust and alignment with different teams in a low-ego way.

Responsibilities

• Own the roadmap, strategy, and execution for key lifecycle moments (e.g., reactivation, early patient engagement).
• Own data and reporting to design and run hypothesis-driven A/B tests and dashboards.
• Partner with Product, Data, Engineering, and Creative to ensure lifecycle is integrated into the patient experience.
• Design and scale campaigns across email, SMS, push, and product touch points with segmentation and personalization.
• Translate patient signals into outcomes by synthesizing insights to shape the roadmap.

Skills

Lifecycle marketing

Growth marketing

Experimentation

Data-driven

Cross-functional collaboration

Tools

Customer.io

Braze

Iterable

Job description

Nourish in New York City is seeking a Lifecycle Marketing leader to own the end-to-end lifecycle for patients, designing personalized, cross-channel interventions that improve conversion, engagement, and retention.

You will lead hypothesis-driven experiments, own dashboards, and collaborate with Product, Data, and Engineering to drive meaningful outcomes in a fast-growing health-tech environment.