Lifecycle Marketing Lead for E-commerce Growth

Civil Clothing Inc; Torrance (CA); On-site; USD 100,000 - 105,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Paid time off (PTO)

Employee merchandise discounts

Job summary

A leading apparel brand in Torrance is seeking a Lifecycle Marketing Manager to optimize customer journeys through various digital marketing channels. This role involves strategic oversight of email, SMS, and push marketing, pushing towards enhanced customer engagement and retention through data-driven tactics. You will collaborate with cross-functional teams, ensuring alignment and flawless campaign execution. Ideal candidates will have 5-7 years of relevant experience and a strong background in analytics and lifecycle marketing.

Qualifications

• 5-7+ years of experience in lifecycle marketing, CRM, or e-commerce growth roles.
• Proven experience managing email and SMS programs that drive measurable revenue impact.
• Strong background in analytics, testing, and performance optimization.

Responsibilities

• Own and execute lifecycle marketing across email, SMS, and push channels.
• Build and optimize customer journeys from acquisition through retention.
• Lead lifecycle execution for product drops and promotions.

Skills

Lifecycle marketing strategy

Data analytics

A/B testing

Email marketing

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Klaviyo

Shopify

GA4

Triple Whale

Attentive

Job description

A leading apparel brand in Torrance is seeking a Lifecycle Marketing Manager to optimize customer journeys through various digital marketing channels. This role involves strategic oversight of email, SMS, and push marketing, pushing towards enhanced customer engagement and retention through data-driven tactics. You will collaborate with cross-functional teams, ensuring alignment and flawless campaign execution. Ideal candidates will have 5-7 years of relevant experience and a strong background in analytics and lifecycle marketing.