Senior Lifecycle Growth Lead - Email & Personalization

Wpromote; United States; On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Half‑day Fridays

Medical plans (various)

401(k) matching

Parental leave

Unlimited PTO

LinkedIn learning

Job summary

Wpromote is seeking a Senior Manager, Email & Lifecycle Marketing to lead lifecycle programs across a mid-market and enterprise client portfolio. You’ll collaborate with clients and internal teams to design and optimize journeys across email, SMS, push, loyalty, and other channels, delivering measurable engagement and revenue growth.

The role emphasizes strategic leadership with hands-on execution, rigorous analytics, and best‑in‑class deliverability and governance practices.

Qualifications

• 4+ years of lifecycle marketing, CRM, retention marketing, email marketing, or marketing automation experience.
• Experience delivering lifecycle marketing programs that drive engagement, retention, and revenue growth.
• Strong data-driven approach with analytics and attribution.
• Comfortable in a client-facing role and presenting performance recommendations.
• Proficiency with ESP platforms such as SFMC, Klaviyo, Attentive, Braze, etc.

Responsibilities

• Manage lifecycle marketing programs across a portfolio of clients.
• Develop and optimize customer journeys focused on acquisition, engagement, retention, and reactivation.
• Partner with client stakeholders and internal teams to drive performance through data-driven recommendations.
• Lead regular reporting, campaign reviews, and performance discussions with clients.
• Build scalable segmentation, personalization, and automation strategies.
• Design and optimize automated lifecycle campaigns (welcome, nurture, cart Abandonment, post-purchase, win-back).
• Ensure deliverability, compliance, consent management, and data governance.
• Develop testing plans across messaging, creative, audience segments, and cadence.

Skills

Lifecycle marketing

CRM & retention

Client facing

Analytics

Campaign optimization

Tools

SFMC

Pardot

Marketo

Klaviyo

Attentive

Braze

Job description

Wpromote is seeking a Senior Manager, Email & Lifecycle Marketing to lead lifecycle programs across a mid-market and enterprise client portfolio. You’ll collaborate with clients and internal teams to design and optimize journeys across email, SMS, push, loyalty, and other channels, delivering measurable engagement and revenue growth.

The role emphasizes strategic leadership with hands-on execution, rigorous analytics, and best‑in‑class deliverability and governance practices.